Adidas US Sales Dashboard: A Comprehensive Look at Performance 📊
I am pleased to share the interactive Adidas US Sales Dashboard that I implemented during my internship at National Telecommunication Institute - المعهد القومي للاتصالات with Best Instructor Menna Tarek 🇵🇸 . Here is a breakdown of the key components:
🔍 Dashboard Overview:
This dashboard is designed to provide a 360-degree view of Adidas US sales trends across 2020 and 2021. By leveraging multiple slices, users can filter data by year, region, and product type, allowing for dynamic analysis.
1️⃣ Sales in USD (Line Chart)
This line chart shows monthly sales performance over two years, 2020 and 2021. You can see clear growth trends, especially in late 2020 and 2021. The chart helps stakeholders track overall revenue patterns and compare the impacts of seasonal fluctuations or strategic changes in the business.
2️⃣ Sales by Region (Map Chart)
This chart shows the distribution of sales across different regions in the United States, including the Midwest, Northeast, South, Southeast, and West. Darker shades indicate higher sales volumes. This view is particularly useful for regional managers and decision makers to focus on high-performing regions or identify areas that need improvement.
3️⃣ Sales by Retailer (Bar Chart)
The bar chart shows a breakdown of sales by major retail partners, including Walmart, Amazon, Foot Locker, and more. It helps identify top-performing retailers, as well as opportunities for collaboration and growth. For example, Vest Gear appears to be the leader in sales.
4️⃣ Sales Method (Donut Chart)
This donut chart provides a breakdown of sales by method, with 40% of sales coming from in-store, 33% from online platforms, and 27% from outlet sales. This visualization highlights the importance of maintaining a balanced approach to both digital and traditional sales strategies, especially in today’s hybrid retail environment.
💡 Key Insights:
A strong growth trajectory is observed in sales trends, especially after Q3 2020.
The West and Southeast regions show the highest sales performance.
Online sales make up a significant portion of total revenue, indicating the importance of a strong e-commerce strategy.
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