Chris Sheldon’s Post

With Retail Media on the rise, opportunities in this field are blooming 🪷 Checkout my article on the skills that Hiring Manager will be looking for in this space: https://buff.ly/48KI0Qs #CareerOpportunities #RetailIndustry #JobGrowth

TRENDING VIDEO: The Next Retail Profit Opportunity https://lnkd.in/eEZuGUgn Retail Media Networks are already the fastest growing ad-supported media channel. In 2022, GroupM estimated that global retailers had $88 billion in ad revenue and in 2023 it will reach $101 billion with projections to grow by 60%, exceeding the expected growth for all digital advertising. #retail

Happy 2024! If you were part of a #layoff, were #laidoff last year, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out this new #jobposting with Lori Lustig! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 106 of my clients accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono

🤔 Think about this: When you shop at Target you don’t necessarily find a completely different product than you can in Walmart, but what you do get is: A completely different experience ✨ From the Starbies you grab at the start of your trip to the clean organized aisles to buy things you absolutely didn’t need 😉 You invest more in products/services that make life more convenient or better in one way or another. Important note: There’s nothing wrong with either. In fact, there is no right or wrong. But I hope this brings some transparency to your journey whether you’re a social media manager or biz owner looking to hire. What questions do you have? #SocialMediaManager #SocialMediaAgency

****Account Management Hiring in Retail Media**** When I set up Vertical Advantage I had restrictions from working with 144 retailers / consumer brands for a year. I hadn't run my own desk for 2 years & wanted to build an desk connected to my network - I chose the data & loyalty space within agencies & in my first couple months I placed talent with 5one (now Mastercard) and Ogilvy. Soon afterwards I developed a great relationship with Aimia Inc (thanks Bradley Winstanley) and as this market evolved, we built more and more relationships within the Retail Media space. What I love about hiring here is that the pool of talent & transferable skills is so broad in this space and you can excel in this space coming from various markets - here's some skills / market thoughts to consider if hiring in the space: Retail - Buying, Partnerships, Marketing, Category Management & eComm; FMCG - Trade / Shopper Marketing, Category Management, National Accounts & Insights; Media - all aspects of the media industry but publishing / traditional print often transitions well & have great retail understanding; Agencies / Platforms - more obvious but data literacy is key when hiring talent in this space & those within the more creative markets can often struggle in retail media; What have I missed? #RetailMedia #Hiring #Skills

🤔 Think about this: When you shop at Target you don’t necessarily find a completely different product than you can in Walmart, but what you do get is: A completely different experience ✨ From the Starbies you grab at the start of your trip to the clean organized aisles to buy things you absolutely did not need 😉 You invest more in products and services that make life more convenient or better in one way or another. Important note: There’s nothing wrong with either. In fact, there is no right or wrong. But I hope this brings some transparency to your journey whether you’re a social media manager or biz owner looking to hire. What questions do you have? #socialmediamanager #socialmediamarketing

Dear Linkedin network, This is going to take only 60 seconds of your time: Like many others in tech have experienced over the past few years, I was recently a part of a restructuring as Browze/Portless shifted from a B2C (Ecommerce Platform) to B2B (3PL). I knew going in, start-ups always come with risk and in my opinion that risk has paid off in the skills that I developed and the relationships I have made. So I am here now, looking for my next career opportunity and asking for my network's support. I have 10+ years experience in Category Management/Buying/Merchandising (i.e. growing and optimizing categories, increasing revenue, negotiation and cross-functional collaboration). I am bilingual (French/English).  I’m in the market for: - Senior buying, merchandising, and/or category management positions (Omnichannel, B2C, B2B, DTC). - Preferably in Fashion/FMGC categories, however if previous experience in a certain category is not required, I would be open to hear about opportunities outside of these areas. Here’s how you can help me leverage the power of LinkedIn’s community and reach. ANY of these will be appreciated! 1. Like/support this post with a reaction 👍 2. Drop a comment. It pushes the LI feed algo further. Something as simple as “commenting for support” or “I know Max and he’s worth a chat!” 💬 3. Tag an employer / hiring manager / recruiter I should speak to 🤝 4. Recommendations for volunteering my expertise in the interim to incubators? 5. Recruiters or Hiring Managers reading this - I’d love to buy you a coffee over an informational interview that helps me position my profile as a Senior Buyer/Senior Category Manager. Please DM or tag intros. ☕️ #opentowork #buyingjobs #ecommercejobs #categorymanagementjobs #torontojobs #fashionjobs #FMGCjobs #merchandising #omnichannel #retailjobs

📅 Yesterday, I shared a post about my extensive list of Marketing Directors/CMO’s, thanks to my recent work on a major high street CMO role. 🌐💼 🕵️♂️ Many of these dynamic individuals are exploring their next career move, and I'm connected and chatting with EACH and EVERY ONE of them! 🤝🗣️ 📊 According to the 2024 BoF’s State of Fashion Report, 71% of executives are gearing up to invest more in brand marketing, shifting away from digital marketing. 🔄💻 👥 Customer loyalty has never been more of a focus than now. No more blind acquisition strategies— it's all about cultivating deep and lasting customer relationships. 🤲💖 With planned price hikes, customer retention demands extra care. Brand loyalty will be the game-changer, and that's where my elite list of Marketing Director’s and CMO’s shines like gold. 🌟 💬 DM me if you are thinking about and would like to discuss your next hire in this increasingly vital sector.   📥🤔 #MarketingLeaders #CMO #CareerMoves

The job market in the U.S. is cooling across a broad spectrum of industries. Yet, the demand for Senior Marketing Talent continues to soar! The jobs we feature this week represent a wide range of marketing needs: - Head of Consumer Loyalty at Gap Inc. for brand rejuvenation and consolidation; - VP of Brand Marketing at USAA for organizational transformation; - Head of Global Digital & Social Media Communications @ Dolby Laboratories for in-housing and efficiency; - VP of Natural Diamond Marketing (North America) at De Beers Group to deal with evolving market challenges. Interested? Check out the link below for more insights about these jobs and the hiring companies, and tips on how to better position yourself as a candidate. #MarketingJobs #InterviewTips #CMOLadder

Shopper marketing requires a profounder change than most companies realize. It's not just enough to: 🙋♀️ Hire someone to step in the role. 💡 Partner with a shopper marketing agency. 🛒 Rename your retail strategy into shopper marketing. In order to thrive, so you can reap all shopper marketing benefits, it's necessary to set a vision and embed the new culture.