Yellowbird®’s Post

Prosumer. Who is that? No, I am not talking about a Pro Consumer! A Prosumer is a person who both consumes and produces. - The old grandma who makes extra curd and sells it from the house - The tailor who stitches for herself, her whole family, and the neighbors - The family which cooks for themselves and also runs a homestyle food joint for bachelors In the years to come, this word will gain more importance. This will become a big buzzword in marketing sustainable products & ideas. When that happens, Become a prosumer by heart Do not yet again get Sold. #PlanetActionNow>> YellowBag Foundation

“We had a blast. It’s one of my favorite days of not brewing beer.” Taylor Lamm, the Brewmaster at Oconee Brewing Company, talks about the process of filming some of the content we made for the brewery. There are lots of effective ways to use video in your business. Taylor talks here about how he used a series of short videos to drive his business. But if we zoom out just a little, you’ll notice that this is also a strategic video within my business, and the kind that you can implement, too. A case study, or a testimonial, serves as social proof for the results of your business. This is the highest converting type of video. Here’s how it works. If you have been following me, know me personally, or are one of my clients, then you already know what it’s like to do business with me. But if you don’t know anything about my business, and you are exploring my stuff, and come across this type of social proof, you might just be led to reach out. Your business has an opportunity for social proof, too, in the form of testimonials or case studies. And part of that strategy is not just posting the video on social - it’s where that testimonial video lives in your marketing funnel to work its magic at just the right time. If you want to chat more about a video strategy for your company, send me a message.

🍻 Lesson from failure story : Better to keep the eye on important data while taking big decision 🍻 In the ever-changing landscape of craft beer, Anchor Brewing Company's 127-year journey offers invaluable insights. 🚀 📌 Lesson 1: Tradition Meets Innovation Anchor Brewing's legacy lies in balancing tradition and innovation. Staying true to their classic roots while embracing change allowed them to thrive for over a century. 📌 Lesson 2: The Power of Branding A rebrand that strayed too far from its classic look led to a decline in revenue. It's a testament to the importance of maintaining brand authenticity. 📌 Lesson 3: Adapt or Decline Changing consumer habits are inevitable. Anchor Brewing's story teaches us that adapting to these shifts while preserving your essence is the path to long-term success. 🍺 Let's toast to Anchor Brewing's legacy and the timeless lessons they leave behind! 🥂 #CraftBeer #BusinessLessons #AnchorBrewing

⁉️Like to laugh?! 🤭 As a big believer in the power 💪🏽 of Marketing this is gold 🥇…😊. 🙌 Having worked with many brands to define and catapult their brand 🔥, my take is that the employer brand (for the internal workforce and external candidates) and customer / client brand must be seamlessly interlinked 🔗. 💡 This is where the magic 🪄 ✨ lies - connect with people. Be crystal clear about who you are and what you stand for. Now tell it in a story.

Rebranding, opinions and staying the course. We at Southern Star Brewing are taking this opportunity to rebrand using our flagship name and hopefully to increase renewed interest in our brand. We've had many, many, many meetings. Our marketing company 5+8 has done a great job with design work. Similarly, we are launching new beers with the new can images and we've received feedback, some good some challenging. But, that's okay and its apart of it and we do want feedback. However, one must also know you aren't going to please everyone and to stay the course. There's a difference in receiving wise advice and complaints. If we are sure this is the right course then we must stay on it, and make adjustment as necessary. I'm hoping for a bright future for Southern Star Brewing. #southernstarbrewing #craftbeer #tx #marketing #rebranding

Get the Best Grilling Experience: Reviewing Z Grills and Interview with Tom Penner Join us as we review the top products in grilling and get insights from Tom Penner, the expert behind WC Bradley's grill brands. Learn about the best grills and what to expect from Z Grills. #GrillReviews #ZGrills #GrillingExperience #BBQ #OutdoorCooking #TomPennerInterview #WCBradley #GrillBrands #ProductReview #ExpertAdvice

🍺 Behind the Brew: Ever wondered what goes into getting that perfect beer into your hands? Here's an exclusive behind-the-scenes look at the canning process! From brewing to packaging, every step is meticulously crafted to deliver quality in every sip. The attention to detail in every can tells a story of passion and precision. Ready to showcase the craftsmanship behind your brand? Let’s talk about how we can capture the magic of your process! 📽️✨ #BehindTheScenes #BrewingProcess #CraftBeer #BeerIndustry #ManufacturingExcellence #BrandStorytelling #ContentCreation #BeverageMarketing #LinkedInVideo #FoodAndBeverage #VisualMarketing #IKTGProductions #BusinessGrowth

Brewer’s Alchemy: Unveiling Flavor Elixirs Step behind the lens and witness the magic. Our content shoot transcends mere pixels—it’s a symphony of taste and tales. Our client, Farmers & Bankers Brewing is much more than a brewery. They craft liquid legends. Each beer tells a story and whispers secrets, woven from meticulously curated ingredients that we couldn’t resist highlighting. #contentshoot #contentcreation #marketing #socialmediamarketing

Attention all chefs, creators, and food lovers! Don't miss out on the exclusive content in Our Daily Danu newsletter, including the spotlight on our producer of the month, West of Dingle Sea Salt. 🌿 Be part of the conversation be the first to taste the future of food now! Read here: https://wix.to/EoxSDXZ #TheDailyDanu #Innovation #ProducerOfTheMonth #Newsletter

Why Is Fawn Weaver’s Uncle Nearest Whiskey Approaching Unicorn Status? Uncover the Trailblazing Success Story. Fawn Weaver #UncleNearest #WhiskeyUnicorn #BlackOwnedBusiness #SpiritsIndustry #InvestmentStrategy #FawnWeaver #WhiskeyLovers #DiverseInvesting #PremiumWhiskey #EntrepreneurSuccess