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"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Cultural residence. For years, I have noticed and found confirmation that the ability to creatively and culturally reinvent themselves has always been a strength of luxury companies. At a time when some high-end brands are experiencing market uncertainties, hyper-exclusive propositions and spaces have become crucial to maintain the loyalty of their VICs (very important customers). Bottega Veneta announces the opening of a new creative and cultural residence that promises to take client experience to the next level. A 15th-century Gothic palace, Palazzo Soranzo Van Axel, in the Cannaregio district of Venice, hosts the luxury brand's latest initiative, offering its most valued customers an intimate space that also serves as an expression of the brand's history and values. Palazzo Bottega Veneta, as it is called, is the first of several VIC residences that will open in Asia and the Americas 🙌 What’s your take? # 349 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Bottega Veneta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

🌐 Leveraging the Power of Collaboration: Uniting Two Worldwide Brands for Success 🚀 Exciting news! I am thrilled to share a groundbreaking collaboration between two global powerhouses. #samsonite and #hugoboss. As a seasoned marketer with a keen eye for recognizing untapped potential, I am truly excited about the opportunities that lie ahead. By joining forces, these two renowned brands are poised to enhance the look of their products and expand their reach to a whole new clientele. Collaboration has always been a proven strategy to achieve remarkable success, and when it involves two well-established brands, the possibilities become endless. By combining our strengths, we not only create a powerful synergy, but we also amplify our impact on the market. The enhanced look of their products will capture the attention of consumers, captivating them with innovation, quality, and style. This collaboration will undoubtedly disrupt the industry, leading the way for new trends and setting a high bar for competitors. Moreover, the merger of these two iconic brands not only benefits but also presents a unique opportunity to tap into each other's customer bases. Attracting a new clientele, they will be able to showcase their exceptional products to a wider audience, opening doors to greater market penetration and long-term success. Leveraging my expertise, I identify the immense benefits that this collaboration would bring to both companies. Today, more than ever, it is essential for brands to unite and combine their unique strengths to unlock fresh opportunities. Collaboration allows us to navigate challenges together, while pushing the boundaries of innovation and excellence. Together, we will chart new territories, capturing the hearts and minds of consumers. I look forward to witnessing the exciting journey that lies ahead for these two global brands as they work together to evolve, inspire, and captivate the world. Stay tuned for the remarkable transformation that awaits us! #Collaboration #GlobalBrands #Innovation #MarketingSkills #Opportunities #Success #BOSSxSamsonite

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Cultural residence. For years, I have noticed and found confirmation that the ability to creatively and culturally reinvent themselves has always been a strength of luxury companies. At a time when some high-end brands are experiencing market uncertainties, hyper-exclusive propositions and spaces have become crucial to maintain the loyalty of their VICs (very important customers). Bottega Veneta announces the opening of a new creative and cultural residence that promises to take client experience to the next level. A 15th-century Gothic palace, Palazzo Soranzo Van Axel, in the Cannaregio district of Venice, hosts the luxury brand's latest initiative, offering its most valued customers an intimate space that also serves as an expression of the brand's history and values. Palazzo Bottega Veneta, as it is called, is the first of several VIC residences that will open in Asia and the Americas 🙌 What’s your take? # 349 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Bottega Veneta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

🚨🚨🚨🚨 Cultured swine #3 🐷🐷🐷🐷 ✅✅✅ Bottega Veneta x A$AP Rocky ✅✅✅ So hot it’s hurting my feelings. But only in a positive way, of course. This latest campaign from Bottega Veneta proves how much we crave authenticity. Especially in the lifestyle, fashion and luxury segment. Collaborating with unusual and unexpected celebrity entities as A$AP Rocky simply puts the extra twist on an already juicy idea. Notice how they continue the “documentary photography” style of imagery established last year in the paparazzi campaign. Hats off. Bottega Veneta ✅✅✅ Charli XCX Brat ✅✅✅ This new dance-pop-fantasy album is hitting the highest heights. Yes, she is talented and she is giving her audience what they want. But there is a smart strategy behind it. Sub-culture activation (queer club dance scene), being present at the right touchpoints at the right time (Boiler Room appearance), smart collaborations (Julia Fox) and one must not forget the media strategy any big brand could be jealous of. ✅✅✅ Sustainability crunch ✅✅✅ With new and more regulations coming into play very soon in the EU, the fashion (and luxury) market is under pressure to act. Yes, the brands all formulated some kind of sustainability mission, but the actions are missing. At the recent summit in Copenhagen, it seems every big player embarked on a journey of transformation. They will need help in doing it. Thank god for us, branding consultants :) ✅✅✅ SXSW London ✅✅✅ So happy this festival is coming closer to Europe. London seems like a great city to kick-off their presence on the old continent. Is anyone I know going? I am awaiting more information and teasers coming soon, as the date is upon us. Wish I could be there but I promise to bring you the “best of SXSW London” in one of the next instalments of Cultured Swine. SXSW London #bottegaveneta #asaprocky #campaign #charlixcx #brat #sustainability #eu #regulations #sxsw #sxswlondon

🌟 Decoding the Met Gala: A Masterclass in Luxury and Cultural Influence Ever marveled at the sheer opulence and influence of the Met Gala? This illustrious event is not merely a night of splendor but a pivotal celebration of luxury and artistry that resonates across the global fashion landscape. Hosted at the iconic Metropolitan Museum of Art, the Met Gala serves as the key fundraiser for its Costume Institute, a night where the worlds of high fashion, celebrity culture, and art converge in a dazzling exhibition of thematic creativity. Each year's theme invites a display of sartorial masterpieces, showcasing the intricate relationship between luxury fashion and thematic storytelling. From its humble beginnings in 1948, crafted by Eleanor Lambert to secure funds from New York’s elite, to its current status as the zenith of luxury, the Met Gala exemplifies how fashion can encapsulate more than just attire but embody a broader cultural and societal dialogue. This event stands as a testament to the power of luxury fashion to transcend mere aesthetics, acting as a catalyst for discussions on art, expression, and identity. The Met Gala's ability to uphold and magnify the essence of luxury while pushing creative boundaries makes it a beacon for anyone invested in the future of luxury brands and the ongoing evolution of high fashion. 👗✨ Whether you're part of the luxury industry, a fashion aficionado, or a lover of cultural phenomenons, the Met Gala offers invaluable insights into the symbiotic relationship between luxury and cultural innovation. #MetGala #LuxuryFashion #CulturalInfluence #FashionAndArt #LuxuryBrands

🌟 Decoding the Met Gala: A Masterclass in Luxury and Cultural Influence Ever marveled at the sheer opulence and influence of the Met Gala? This illustrious event is not merely a night of splendor but a pivotal celebration of luxury and artistry that resonates across the global fashion landscape. Hosted at the iconic Metropolitan Museum of Art, the Met Gala serves as the key fundraiser for its Costume Institute, a night where the worlds of high fashion, celebrity culture, and art converge in a dazzling exhibition of thematic creativity. Each year's theme invites a display of sartorial masterpieces, showcasing the intricate relationship between luxury fashion and thematic storytelling. From its humble beginnings in 1948, crafted by Eleanor Lambert to secure funds from New York’s elite, to its current status as the zenith of luxury, the Met Gala exemplifies how fashion can encapsulate more than just attire but embody a broader cultural and societal dialogue. This event stands as a testament to the power of luxury fashion to transcend mere aesthetics, acting as a catalyst for discussions on art, expression, and identity. The Met Gala's ability to uphold and magnify the essence of luxury while pushing creative boundaries makes it a beacon for anyone invested in the future of luxury brands and the ongoing evolution of high fashion. 👗✨ Whether you're part of the luxury industry, a fashion aficionado, or a lover of cultural phenomenons, the Met Gala offers invaluable insights into the symbiotic relationship between luxury and cultural innovation. #MetGala #LuxuryFashion #CulturalInfluence #FashionAndArt #LuxuryBrands

Introducing #Aurokeys key card brooches 🌟 – an innovation in both form and function that is poised to redefine the guest experience. 🔹Beyond the key card🔹 : One of the most compelling features of our brooches is their versatility. #Aurokeys brooches are designed to be worn as a 💎 daily accessory. Guests can pin them to their clothing, wear them on a scarf, or attach them to a bag. This not only makes the key card readily accessible but also adds a touch of #luxury to any outfit. 🔹A #keepsake to cherish🔹: Our brooches offer an opportunity to leave a lasting impression 🤗 . When guests take these brooches home, they carry a piece of your brand with them. Every time they wear or admire the brooch, they’ll be reminded of the exceptional service and luxurious environment you provided. This subtle, ongoing connection can foster brand #loyalty, encouraging repeat visits and word-of-mouth recommendations With #Aurokeys series, upgrade your guest experience and flaunt your style! #gcstimes #LuxuryExperience #hotelmembership #ExclusiveAccess #unlockthedoor #DailyAccessory #hotelbranding #ElevateYourStyle

 Embracing the Rise of Experiential Luxury. ✨ A particular trend jumps out above the others as the luxury market keeps changing: the booming area of experiential luxury. The days when opulence was only determined by tangible belongings are long gone. These days, it all comes down to creating unique experiences that pique customers' interest, excite their senses, and establish enduring emotional bonds. Jacquemus, the renowned French fashion brand, has introduced a line of card sets, blending its signature style with classic playing cards. Jacquemus card sets are made with premium materials and rigorous attention to detail, elevating gaming nights with friends or serving as chic décor. Fashion-forward people and card game fans alike find these sets to be highly sought-after collectibles, as their vivid colors and striking patterns perfectly capture the brand's distinct image. #ExperientialLuxury #LuxuryTrends #BrandExperience

𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗟𝘂𝘅𝘂𝗿𝘆: 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 Luxury has long represented exclusivity, craftsmanship, and legacy, with brands historically building unique identities over centuries. Yet, as globalization and digital innovation reshape consumer tastes, luxury brands are embracing a new strategy: collaborative luxury. 𝗪𝗵𝘆 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲? 1. Expanding Reach: Collaborations allow luxury brands to tap into new audiences while retaining their exclusivity. 2. Driving Innovation: Joint efforts spark fresh ideas, creating unique products and experiences. 3. Powerful Storytelling: Each partnership tells a compelling story, blending shared values and visions. 𝗔 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Collaborations in luxury are not new. In the 1920s, Bugatti and Hermès crafted iconic car interiors together, a partnership that has continued, merging speed with luxury. This evolution redefines exclusivity and legacy, showing that collaborative luxury is not only the future but the present. Exclusively Connect leads the way in luxury collaborations, uniting brands with a shared vision of redefining luxury for the modern era. Join us in shaping the future of collaborative luxury. #LuxuryCollaboration #ExclusivelyConnect #RedefiningLuxury

We need more of such creative concepts here