YouGov’s Post

This one is worth a read. It's very interesting to see how shopping preferences can predict political leanings. The findings will really help advertisers flex their creative muscles in reaching consumers with non-traditional political audience targeting strategies.

We looked at insiders’ predictions for the rest of this election year to help advertisers make sure their campaigns are focused on the main issues right now. Find out what U.S. policy opinion makers are focused on: https://hubs.la/Q02xFY4_0

Join me on April 11th as I speak with Jaime Vasil Winkelfoos and Brian Wohlert from Basis Technologies about the world of 2024 voters. In this webinar, we'll explore: 🗳️ Differences in voter behavior between local and national levels 🔍 Key issues dominating voters' minds today 📰 Media influence and its impact on public opinion 🌟Voter expectations of political entities and brands Register now using the link below to secure your spot!

In collaboration with Ascend2, we surveyed over 2000 participants to explore the link between party affiliations and consumer habits. Our findings could reshape political marketing strategies for the 2024 election. Dive into the data with us! https://lnkd.in/eh_r3EZg  #PoliticalMarketing #DataInsights

Curious about how US voters are feeling about this election year? Take a quick pulse check of their top concerns, trusted information sources, media influence, and more with this GWI/Basis infographic here: https://ow.ly/6GNE50RhaOa

Can shopping habits predict voting behavior? We partnered with Ascend2 to find out! 🛒 Do Democrats shop at Whole Foods more than Republicans? 📰 Do Republicans rely solely on Fox News for information? Discover how political marketers can target the right voters by looking at consumer behavior. Get the insights in our latest report! 🔗 https://lnkd.in/eh_r3EZg #PoliticalMarketing #ConsumerBehavior #VoterBehavior #MarketResearch #ElectionData #TargetedMarketing

Are consumer habits the key to swaying undecided voters? Our latest survey, in partnership with Ascend2, reveals how and where voters shop can predict not only their political leanings but also their voting behavior—like early voting trends. With political spending set to hit record levels this year, using data to inform your strategy is more critical than ever. Read how to target voters with precision and make every campaign dollar count. Get the insights you need by downloading our full survey report today! https://lnkd.in/eh_r3EZg

Exciting new insights from a new Project Liberty survey, conducted in collaboration with Ipsos Public Affairs, on the state of news and information ahead of the 2024 U.S. Presidential election. Our research reveals that an overwhelming 89% of Americans believe false news is a significant issue, with 57% calling it a big problem. Moreover, many are taking action, as a majority are actively fact-checking by consulting other news sources or conducting web searches. Dive into the full report here (https://lnkd.in/eUqJAHbP) to explore more about these critical findings and their implications as we approach the election. 📊 #Election2024 #FakeNews #FactChecking

Our #DataJoltOfTheDay is here! With the election less than a week away, national and global media are in full coverage mode. Naturally, we wanted to know how Americans are feeling about all that news. Spoiler: More than 180 million US adults are OVER it. Check it out! #nationalsurvey #opinionpoll #electionnews #election2024 #marketresearch

Join us and Basis Technologies as we dive into fresh insights on the world of 2024 voters. In this webinar, Danielle Portnoy will be exploring the following alongside Basis: 🗳️ Differences in voter behavior between local and national levels 🔍 Key issues dominating voters' minds today 📰 Media influence and its impact on public opinion 🌟Voter expectations of political entities and brands Register now to secure your spot!