I don't need to tell anyone who follows me, why misinformation is such an important issue to be aware of.
The World Economic Forum say that misinformation is the world's top risk in the next two years, and that only 40% of people trust what they read in the media.
One way to tackle this is to ensure that people know who and what our industry does. The Association of the British Pharmaceutical Industry (ABPI) do so much to build familiarity and trust of what we do, and so it was a pleasure to spend the time with Jill to talk about what we can and should be doing. There's no magic bullet, but building the right partnerships might have something to do with it.
Please give it a listen, share your thoughts, and get in touch if you have any thoughts about how we need to re-think how we help educate the world on what we do.
#WhereAbilityMeetsAgility #misinformation #communications
📢 How can the pharma industry build trust in an age of misinformation?
That’s the big question Chris Bath and Joe Balfour discussed with Jill Pearcy from The Association of the British Pharmaceutical Industry (ABPI).
The ABPI has been tracking opinions about the pharmaceutical industry in the past three years, after it was propelled into the spotlight during the pandemic.
Yet while familiarity and trust grew, so did misinformation…
Check out our latest Re_Frame the Future to hear more about how the industry can continue to meet the challenges around misinformation 🎬 https://lnkd.in/e6nVBczi
#HealthMisinformation #WhereAbilityMeetsAgility
Pharmacist (working in medical cannabis), Experienced Manager, Marketer, and Consultant with a knack for Outreach and Business Development
2moThis is major! I cannot wait.