Youth Outlook’s Post

I attended an amazing luncheon today hosted by the Association of Fundraising Professionals, Orange County. The topic was "Sharing Your Story: Growing Your Community through Marketing & PR," which I hadn't previously given much consideration. The panelists did a great job of explaining how this concept has been executed by many of my clients over the years. Special thanks to host Carrie Freitas for moderating the discussion, and to the panelists Matthew Wadlinger, Nichole Ramirez, Kedric Francis, and Lesley Churchill for sharing their thoughts. Some key takeaways for me were: - Establish a relationship with a photographer/videographer for events, create a shot list, get names and organization details for individuals in the shots. - Cross-promote as much as possible. - The value of a relationship cannot be underestimated; it's crucial to understanding what is important to someone. - Consider creating a memorable "moment" during your event if there isn't one naturally. - Proactive PR serves two purposes: promoting the organization during good times and addressing potential issues. If you work in philanthropy or in programs, how do these tips resonate with you?

There is nothing more important in this whirlwind that is corporate America than pouring into the next generation -- doing so makes us better as a collective. I truly enjoyed my interview with Nicole Oronzio who showed exemplar professionalism and exuded the nature of a thorough journalist. My favorite quote from this piece is the advice to upcoming #publicrelations professionals to: “Maximize the time you have and the time you do not get back." It's not an original quote, it's scriptural (Eph. 5:16a). Time is an invaluable resource: use it or lose it! Taking risks allows for fewer regrets. In the article, I also stress to students that writing is a highly and useful transferable skill. This is (unfortunately) not something I grasped until later in my career, thanks to people like Deshundra Jefferson, who is a pro and helped me develop this skill. I love my Dear Old State and am so proud of how the institution equips students like Nicole to to become successful in their post-graduate endeavors. 💙 #pennstate #prssa #alumnispotlight You can check out the full article here: https://lnkd.in/e_uCPwJb

How the top 4% of black owned businesses last beyond 3 years. (run these plays in your small business to succeed) Whether you are a consultant running a service based small business or a nonprofit organization, making it past the dreaded 3 year mark is a milestone most don't make. Generating revenue to the point you are profitable and can sustain the business is no easy feat. Especially, when resources and funding are tight. The 5W Framework will: - identify what makes you different so you stand out - develop a clear message that attracts your ideal audience - clarify your marketing strategy so that you get a return on your investment. I go deeper on this framework in my newsletter. https://lnkd.in/e956-Rk3 So, if the value of your expertise is drowning in a sea of noise. Now's the time to refresh your approach. #blackownedbusiness #smallbusinesses #brand #marketing

Marketing for nonprofits requires a unique blend of creativity, empathy, and strategic planning to truly engage audiences and inspire action. Here are five strategies to get you started. https://lnkd.in/ecSxNtwe Written by Maria A. of Fortune 206

Are you up-to-date with 2024's best nonprofit marketing trends? In our newest video on YouTube, we explore nonprofit marketing trends that will help you standout and get more awareness and loyalty for your nonprofit! Check it out! 👇

⚠ For a winning GivingTuesday campaign, your audience should know about your campaign well before the actual day. ⚠ 1. Start early, to WIN BIG  2. Get your street team together 3. Set your Goals  4. Create an engaging Campaign Theme 5. Build your landing page  6. Create and schedule the first half of your materials 7. Maximize your on Giving Tuesday 8. The Follow-up 9. Post Giving Tuesday Activities  10. ROCK IT! ❓ Need a hand making your GivingTuesday a smashing success? 👉 That’s where Firespring comes in. We’re all about providing the support and guidance you need. ➡ Connect with us!  🔗 https://lnkd.in/exi_5gGP

Why Should You Attend Multi-Channel Mini-Con? The best reasons we can give you comes from the stellar endorsements from our Charter MC2 attendees. Here's just one: "Attending the Multi-Channel Mini-Con last year was a great experience! The opportunity to learn from industry experts and engage in meaningful discussions with peers in direct marketing philanthropy made it an invaluable event. I left with fresh insights, new ideas, and a stronger professional network. If you're looking to grow and connect in this field, I highly recommend attending!" Allison Buttacavoli Programs Associate State Policy Network Allison isn't alone. In fact, 💯% of survey respondents indicated they were enthusiastic to return for year 2 of the Multi-Channel Mini-Con. The hype is real about multi-channel education and so is the value and transformative power. We invite you to join Allison and our other returning charter attendees and EXPERIENCE THE EXTRAORDINARY October 23-24 at #MultiChannelMiniCon

Mastering communication in the digital age is critical to your nonprofit's marketing plan! Learn to create powerful marketing strategies that effectively convey your vision and turn online attention into golden opportunities for your mission. Watch this free course by Courageous Communications to get started: https://bit.ly/3SShXRq

Keep it Consistent to Stay Memorable! Your nonprofit's branding across all platforms should be as consistent as your mission. Uniform colors, logos, and tone help your audience recognize and remember you. #BrandConsistency #NonprofitMarketing

From your team to your donors to your partners, nothing unites like impact. But what’s the best way to communicate your impact? And how do you make sure your message reaches people in an increasingly noisy world? 📣 Find out at The More Than Giving Co.’s webinar on October 24 at 12:00 pm ET. Our very own Brittan Stockert, will be joining Beth Brodovsky, Vicki Burkhart, and Dana Snyder to discuss how to share what matters. Sign up here: https://lnkd.in/d8Aky9bH Did you know More Than Giving is a Donorbox partner? The More Than Giving Co.'s Nonprofit Virtual Assistants (NPVAs) are technically proficient and trained in nonprofit best practices, and are equipped to help clients set up and maintain Donorbox campaigns. #nonprofits #endofyear #impact #communication