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As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?

Happy Monday everyone! It's time for our weekly learning session, where we share insights and examples of what we learned this week. This week, I want to dive into a case study of a successful digital marketing campaign and highlight the key strategies that led to its success. The campaign I want to discuss is the "Share a Coke" campaign by Coca-Cola. This campaign was a huge success and is a great example of how a creative and well-executed digital marketing strategy can make a big impact. One of the key strategies that led to the success of the "Share a Coke" campaign was personalization. Coca-Cola created custom labels with popular names and phrases like "Bestie" and "Star" to encourage people to share a Coke with their friends and loved ones. This personalization made the product feel more special and unique, and it resonated with consumers on a personal level. Another key strategy was the use of social media and user-generated content. Coca-Cola encouraged people to share photos of themselves with their personalized Coke bottles on social media using the hashtag #ShareACoke. This not only created buzz and excitement around the campaign but also generated a ton of user-generated content that served as free advertising for the brand. The campaign also utilized influencer marketing, with Coca-Cola partnering with popular social media influencers to promote the campaign and reach a wider audience. Overall, the "Share a Coke" campaign was a huge success because it tapped into the power of personalization, social media, and influencer marketing. It's a great example of how a creative and well-executed digital marketing strategy can make a big impact and drive real results. I hope you found this case study insightful and that it sparks some ideas for your own digital marketing efforts. What are some key strategies that you've learned about this week? Share your insights in the comments below! For more information on digital marketing strategies, feel free to reach out to us at info@mejorlo.com or visit our website at www.mejorlo.com. Don't forget to use relevant hashtags such as #DigitalMarketing, #SocialMedia, and #InfluencerMarketing to continue the conversation!

WE ARE HIRING SOME EXCITING ROLES! Guess what? Candybox Marketing is on the lookout for some top-tier talent to join our digital marketing team. Yep, you heard it right! If you're itching for a gig where your skills get to shine brighter than our Candy wall in our studio, then welcome to the party! Here's the scoop on the roles we're filling: 🍭 SEO Specialist & Content Strategist: Got a knack for spinning SEO and content magic? We need someone who can whip up and manage killer SEO strategies and content. Think of it as being the maestro of digital relevance. 🍭 Campaign Manager (PPC Specialist): Here's where you get to flex those campaign muscles. We need a maestro who can craft and execute winning marketing strategies for a diverse range of clients. 🍭 Social Media Manager: Social media is your playground and you know how to play the game for both B2B & B2C brands. Creative? Check. Trend-savvy? Double check. And here's the best part: it's a hybrid gig! Mix it up between WFH and some studio time in Oakville. Know someone who'd fit these roles? Tag them! Or better yet, throw your hat in the ring by applying on our website. (Peek in the comments for the open roles). Let's make some digital marketing magic happen! #NowHiring #DigitalMarketing #MarketingAgency

We're Hiring! 📝 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Awesome Client of Uncommon Marketing Works 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: - Has an allergy to boring ideas. 😴 - Fluent in sarcasm, memes, and modern emoji-ology. 🚀 - Able to teleport... or at least hop on a quick Zoom call. - Has a Ph.D. in Psychi-coffee-c (Because they always know when you need coffee!). 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Surprise us with random donut deliveries. 🍩 (Just kidding... or are we? 🤔) - Co-create epic campaigns that even your grandma will 'Like' on Facebook. 👵❤️ - Share laughs, ideas, and the occasional GIF that brightens our day. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: - Partnership with an agency that’s cooler than the other side of the pillow. - Endless creativity, brainstorming sessions, and bad puns. - Satisfaction of knowing you’ve made an agency’s "Dream Client" list. Think you've got what it takes? Slide into my DMs or send a carrier pigeon our way. Let's make marketing magic together! P.S. Experience in being amazing is a plus, but not required. We're willing to train the right brand! 😉🎈 All jokes aside. Over the years, I've realized that our most successful projects don’t stem solely from creative ideas or cutting-edge strategies. It's the power of COLLABORATION. When we bridge the gap between agency and client, replacing 'us' and 'them' with 'WE,' magic truly unfolds. Together, we're not just working on campaigns; we're co-creating success stories. #partnerships #collaboration #journey

Major Gig Alert: details are in the link below...

Job Alert for my network! Reach out to Josh Turley (see below) if you are interested in these great opportunities! *Most critical* Tradeshow Specialist - we're looking for someone who is organized, tenacious, creative and loves the tradeshow circuit. Might be a unicorn blend, but I have faith! We're paying up to $80k for the right culture/work fit! Content Marketing Manager - You know if this is you. You do more than just write copy. You get SEO, you get how all the strands of content weave together, and how the voice of the company comes through in everything. How video changed content marketing, and now how AI is doing the same. $120k for the write talent (see what I did there?)

🌟 Hiring alert, B2B product marketing opportunity ! 🌟 Are you ready to transform visions into vibrant realities? We're on the lookout for a creative virtuoso to join our dynamic team and turn our ideas into captivating content that resonates across every digital landscape! Here's what's in store for you: 1️⃣ Unleash Your Brilliance: Channel your creativity to translate our vision into bite-sized brilliance! From blogs to emails to social media, you'll be the mastermind behind every word that captivates our audience. 2️⃣ Lead Magnet Extraordinaire: Dive into the world of inbound leads and craft irresistible content like e-books and prompts. Whether it's LinkedIn, X, or any other platform, you'll be the driving force behind our lead generation success! 3️⃣ Visual Storytelling Wizard: Say goodbye to complexity and hello to engagement! You'll be transforming intricate features into captivating GIFs, images, and videos that tell marketer-centric stories like never before. 4️⃣ Community Builder Extraordinaire: Ready to connect, collaborate, and thrive? Get ready to build a vibrant community of marketers who share your passion for innovation and success! If you're as excited as we are about this incredible opportunity, drop us a DM or tag someone who's destined to thrive in this role! Let's embark on this journey together and unleash the power of marketing magic! ✨🚀 #MarketingMarvels #productmarketing #JoinOurTeam DM me or Ankur Goyal for more details.

Our marketing team is growing! 🎉 Looking to add 1 content marketer to the team. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁 𝗵𝗲𝗿𝗲: • Fast-paced environment with high expectations • Challenges and roadblocks AND a team that’s ready to solve them with you • Resources and support to empower you • Operating in the highly technical world of fraud & risk 𝗗𝗼 𝗮𝗽𝗽𝗹𝘆 𝗶𝗳: • You see opportunities in challenges and are proactive by nature (don’t need to be told what to do next) • You’re a strategist at heart but love execute • You have a positive go-getter mindset 𝗗𝗼𝗻’𝘁 𝗮𝗽𝗽𝗹𝘆 𝗶𝗳: • You’re not open to having difficult & constructive conversations *often* • You have a hard time owning your weaknesses / sharing where things can improve • You have trouble coming up with solutions when you’re presenting problems With all that said, the role is posted below. If you think you’re a fit, shoot me a DM & hit apply 📥 Link to job: https://lnkd.in/e5Bii4Fy #marketing #hiring

Here is a SaaS marketing team hiring framework 🎯 for getting the "right people at the right time" The hiring depends on your GTM Do you follow a Mid-market + enterprise GTM PLG (Product-led Growth) GTM The first 7 hires (in a sequence) for Mid-market + enterprise GTM is 1️⃣ Product + Content Marketing  2️⃣ BDR 3️⃣ Visual Design + Web Dev 4️⃣ Copywriter 5️⃣ Director of Marketing / Head of Marketing 6️⃣ ABM Specialist / Performance Marketer (Linkedin + Email + direct marketing) 7️⃣ Brand Manager (PR, Social) The first 7 hires (in a sequence) for PLG GTM is 1️⃣ Product + Content Marketing  2️⃣ Performance Marketer 3️⃣ Visual Design + Web Dev 4️⃣ Copywriter 5️⃣ Director of Marketing / Head of Marketing 6️⃣ Community Evangelist 7️⃣ Brand Manager (PR, Social) Be methodical in your hiring will help you build a efficient and high-performing team #b2bmarketing #marketing #hiring #startups

𝐖𝐞'𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐋𝐞𝐯𝐞𝐥 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞? 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬 𝐟𝐨𝐫 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬! At 𝐒𝐨𝐜𝐢𝐚𝐥 𝐁𝐥𝐢𝐭𝐳 𝐌𝐞𝐝𝐢𝐚, we're passionate about building connections that drive results. We empower businesses of all sizes to thrive in the digital age through strategic marketing, captivating design, and engaging social media experiences. 𝐁𝐢𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐜𝐨𝐦𝐢𝐧𝐠! We're gearing up for an exciting hiring drive to expand our talented team. We're also prepping some insightful content to share on the latest digital marketing trends and strategies. Want to stay in the loop? Follow our company page to be the first to know about: 𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐡𝐢𝐫𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Find your dream job and join a passionate team! 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐚𝐧𝐝 𝐭𝐫𝐢𝐜𝐤𝐬: Learn how to elevate your brand and reach your target audience. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐮𝐩𝐝𝐚𝐭𝐞𝐬: Stay ahead of the curve with the latest trends and best practices. Hit that "Follow" button and join our vibrant community! We can't wait to connect with you. #SocialBlitzMedia #HiringDrive #DigitalMarketing #StayTuned