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From interviews and moodboards to final design concepts, the aim was always to elevate Worldwide Cancer Research to help grow the Curestarter community, and to maximise the impact of #TeamWorldwide. User research told us that discovery research could often be too negative or infantilising - so our solution was a website that could present critical, specialist information in a way that's highly usable, accessible, and fun. Across the site, we focused on easing cognitive load and keeping engagement high by making discovery research as easy to absorb as possible. Find out more about how we kept users at the core of the design process at 🔗 https://lnkd.in/eUrVXVpK

  • Website layout featuring a lottery draw, donation options, a newsletter subscription form, and a testimonial. Colour scheme includes pink, yellow, and black with various UI elements and a man in an orange jacket.
  • Website section titled "Who we are" with a timeline featuring the text "Yesterday, Today, and Tomorrow. A whistle-stop of our story." Two images of individuals are visible on the left side.
  • A webpage section from Worldwide Cancer Research titled 'Cancer and research explained,' showing links to various research topics and a photo of scientists in a lab. The page highlights ongoing research efforts and the impact of donor funding on new projects.
Amy Gunn

Head of Marketing & Supporter Experience. I start cancer cures with Worldwide Cancer Research

2mo

The case study is brilliant. What a journey! Thank you Team Yoyo 💛

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