Lucky 27 Media | Content Acquisitions & Distribution Consultant | Ex-Netflix | Ex-Hallmark | Emmy-nominated Producer | Producer's Rep | Live Sports
I had a fantastic time attending VidCon last week. It's always an eye-opening experience where I gain insights into the evolving digital content landscape. This year’s event was particularly impressive, featuring an excellent lineup of speakers and panels discussing the future of YouTube and its content creators. One thing I've consistently wondered about is the limited presence of traditional media executives at VidCon. When I first started attending nearly a decade ago, YouTube was often seen as a platform for cat and prank videos. However, it has since evolved into the most viewed platform globally, surpassing traditional networks and giants like Netflix and Amazon. With viewers watching over 1 billion hours of content per day (and almost half of that happens on a TV screen), YouTube has become a dominant force in media consumption. As the digital native audience ages and legacy networks see their viewership decline, you would expect more TV executives to be present to understand this shift. Yet, their absence is noticeable. While cat and prank videos remain popular, YouTube and other digital platforms like TikTok and Instagram are now the birthplaces of some of the most innovative content. Creators such as Mr. Beast are making significant crossovers from YouTube to platforms like Amazon. With the rise of AI, we can anticipate even more innovative and diverse content emerging there in the future. I'm curious about your thoughts on the future of YouTube and how the traditional television world could leverage this unstoppable force. #VidCon2024 #DigitalMedia #ContentCreation #YouTube #MediaInnovation #Lucky27Media
CPA / Entertainment Accountant at R.C. Baral & Company, Inc.
9moWish I was there. Good insightful post Zack