I am thrilled to share that we have successfully completed our Experiential Learning Project (ELP) with Daraz, one of Pakistan’s largest e-commerce platforms. This project, under the insightful guidance of our advisor Aimen Batool, has been a significant learning experience for our team.
Our ELP focused on enhancing the sales and market presence of Daraz’s automotive parts and accessories category. We conducted an in-depth market analysis, consumer behavior study, and competitor benchmarking to identify key areas for improvement.
Our key deliverables included a comprehensive recommendation and implementation plan with KPIs for ongoing monitoring. We presented actionable strategies to boost consumer confidence, enhance product visibility, and improve online shopping experiences.
Special thanks to Syed Tufail Haider, Category Manager at Daraz, for his continuous support and valuable feedback, which helped us refine our strategies and approaches. We also appreciate the unwavering support and mentorship from Noor Wali and Ahmed Ali Shah, which was instrumental in our project's success.
A big shout-out to my incredible team members, Ashar Shah, Mudasar Attiq, and Khuzaima Zahid, for their hard work and dedication. Without their collaborative effort, this project would not have been possible.
This project has been a fantastic learning experience, and I am excited about the potential impact our recommendations could have on Daraz's market performance. Looking forward to more such opportunities and challenges!
#ExperientialLearning #Daraz #Ecommerce #MarketAnalysis #ConsumerBehavior #TeamWork #LearningExperience
Talent Acquisition Partner @ Zalando 🧡 Outlets | Recruiting Expert and Digital Native 👩🏻💻| TikTok Food Enthusiast
1moI’m so glad that I got the opportunity to deeply explore the daily business as a store employee 🧡