ZALORA Platform Services’ Post

Name: ZALORA Platform Services on LinkedIn: At ZALORA Group, we believe in showcasing the incredible individuals whose…
Uploaded: 2024-09-17T07:46:22.760Z
Duration: 4 min 14 s
Channel: ZALORA Platform Services

ZALORA Platform Services

1,248 followers

5mo

At ZALORA Group, we believe in showcasing the incredible individuals whose commitment and expertise fuel our success. Through our "Beyond the Platform" series, which features video interviews and written profiles, we bring you closer to the passionate "Minds Behind ZALORA's B2B Services"! This week, meet Anupam Pratap Singh, our Head of Data Infrastructure who has been with ZALORA for 3 years now. In his role, Anupam leads the team responsible for maintaining and integrating ZALORA's data platform—a cornerstone of our company-wide initiatives and decision-making processes. The main challenge he faces is ensuring the accuracy and reliability of our data, but he thrives on the dynamic nature of his work, which offers extensive opportunities for experimentation and continuous learning. Anupam takes great pride in TRENDER, a data product developed not just for ZALORA, but also for our brand partners. TRENDER harnesses a comprehensive database built from years of industry experience, providing actionable insights that significantly impact our partners' businesses. With trial versions available, he invites all brand partners to explore TRENDER to see firsthand how it can enhance their operations and drive meaningful results. Check out Anupam's video interview to know more about him and the ZALORA Data Services! Interested to find out more about our TRENDER data products? Visit our website here: https://lnkd.in/gy9up3Bk or reach out to us here: https://lnkd.in/gi9SQsHP

Transcript

I'm Anupam, I'm head of Data Infrastructure at Zalora pin with Zalora for and then three years now. Primarily started with the data product and then later on transition into more and which into a more granular role I would say on the infrastructure side. And now I'm leading the entire Adora. So we are a very fast moving company and. Like I said, data is the core of every decision that we are making. So needs to be perfect, it needs to be reliable, it needs to be accurate. So that's something. Is I wouldn't say it's a challenge, but it's also an opportunity for us to. Provide more to the growth as well, so that that the part of maintaining the integrity, maintaining the. Of data accuracy, everything like around data, making sure the platform is functioning well, right, all the things are in place. Everything is going smooth like those are the typical challenges throughout the day. It's I think it's the. Of course, again, it goes back to challenge. So every day like comes with new challenge, everyday comes with new opportunities. That's something that's really great about working at Zalora. It's a place where you can do a lot of experimentation, where you can learn lots. There hasn't been a single day I would say, well, I haven't learned anything in Zalora. Opportunities immense. So that's that's something I really love about job. I would say the data product that we have built for Zalora, it's I really love not only the concept, but the impact that it's creating because we have some. Really actionable insights that we generate and it's not just for also for all brands, right. And seeing them use it on day-to-day and take actionable decisions or out of it and which in turn like impacts their business. It's, it's a really rewarding experience. I would say. I, I really think that that's something I really like. We have. Of build the trust we have built across the company and also across our brands with the kind of data that we provide, right. Those things are really like or make us proud and the type of innovation we are doing in our platform. I think again it goes to the one of the things that I have built and I actually own, which is the data product. I guess the kind of benefit that our brands can get out of the data product that we have built, it's immense. So if they haven't used it, I'd really want them to try explore. I mean we have so many options over there, right? We have trial versions available for them. So really love and appreciate if they can try that because that can really. I could have value and we have reduced as well. Brands have adopted our data products and it has dramatically like changed their business. I mean, I believe in constant learning, constant innovation. So and that's also one of the things I really like. Absolutely. So there is lot of scope for innovation. There is a lot of scope for learning. And I think we should always like keep learning, keep evolving, even the things that we think are the best can be like better. So that's that's how I believe your everyday should be making like things perfect you've already done.

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