Zawyer Sports & Entertainment’s Post

Odense Boldklub (OB), one of Denmark's historic football clubs, have faced significant challenges on the field in recent years, culminating in relegation last season. Yet, the club have managed to achieve remarkable commercial success despite these sporting setbacks. Odense Boldklub’s commercial director, Jack Jørgensen, shares the strategies that have turned these challenges into victories. 1: How did OB achieve commercial success despite poor on-field performance? In 2018, OB shifted its focus from relying on sporting results to enhancing the fan experience and community engagement. This strategic pivot included initiatives like creating a talent program for young entrepreneurs, opening matchday fanzones with local music and food, and developing targeted marketing campaigns. These efforts increased matchday revenue by 160% and significantly boosted season ticket sales and attendance. 2: What role did community engagement play in OB’s strategy? OB worked to strengthen its connection with the local community in Odense. The club engaged residents within a 5 km radius of the stadium, promoted local talents through initiatives like Start OB, and involved educational institutions to attract young fans. 3: How has OB enhanced the stadium experience to attract more spectators? Recognizing that football alone was not enough to draw crowds, OB developed innovative stadium experiences tailored to different audience groups. The club segmented the matchday experience to cater to families, hardcore fans, and young people. This festival-like atmosphere has made attending games more appealing, even when the team’s on-field performance has been lacking. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

There’s a lot to look forward to with a new football season, and if you’re a Manchester City supporter you’ll also have the promise of Piing games to add to your match day fun.   Piing is the Official Crowd Games supplier to Manchester City Football Club, meaning fans will be able to take part in Piing games pre-match and at half-time in the Etihad Stadium and the Joie Stadium on match days, as well as in hospitality areas such as the Blue Carpet experience. . The multi-year Official Supplier agreement is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test out their penalty shooting skills with the Pen-Kick on the big screens, and flex their footballing knowledge with Quiiz. Both games are Piing fan favourites and have been played in stadiums around the world. Gareth Langley, CEO of Piing, commented: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and long standing friendships.” “We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.” #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

Great to meet the awesome ActiveXchange APAC team and (re)connect with new & past industry leaders in person at the National Sports & Physical Activity Convention. it was a great opportunity to chat about common challenges & opportunities, and the scope for sports & leisure data-intelligence to be deployed to improve outcomes across the industry. 'Working together' was one of the common themes & key learnings from the conference, echoed in case studies from Australia and abroad. A number of use-cases helped to highlight the positive results or immediate need for organisations to consider new approaches and or collaborations for long term benefit. The better organisations can 'join the dots', (and the data!) in a cohesive way, especially in the changing landscape with economic headwinds, the better the industry can meet consumer expectations and the better the results.  

Everything you need to know in #SportsBiz today: 1. Real Madrid C.F. accounts reveal club secured €1bn in annual revenue for first time 2. NASCAR hits 3.63m viewers despite competition on NBCUniversal despite competition from Biden news announcement 3. European soccer leagues and unions to sue Fifa over ‘unsustainable’ international calendar 4. WNBA (Women's National Basketball Association) All-Star game watched by record 3.44m on ABC up 2m on 2003's previous high 5. International Olympic Committee – IOC revenue totals $902m for 2023 with $7.3bn already secured for next cycle 6. AFC Bournemouth confirms betting brand BJ88 as front-of-shirt sponsor as Utilita Energy becomes sustainability partner 7. Sportradar launches live sports and betting data ad integrations for social media 8. Leicester City Football Club name King Power as front of shirt sponsor for WSL team 9. Diamond League secures free-to-air broadcast deal with Infront in bid to capitalise on Paris 2024 10. 1.6m UK-based viewers found to have illegally streamed Euro 2024 final 11. Serie A extends UK broadcast deal with TNT Sports to 2026/27   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

⚽️ Morning Snapshot ⚖️ Nottingham Forest FC's hearing regarding spending breaches is set to commence next week. 💰 Levante UD have reported a €6 million loss for the 2022/23 season. 💰 Morecambe Football Club have announced a loss of £1.2 million for the 2022/23 season. 👔 Royal Antwerp F.C.'s Football Director, Marc Overmars, has opted not to challenge his two-year suspension, allowing for his return to professional duties in November 2024. 🤝 Bundesliga International GmbH, alongside Sportradar, has declared the prolongation of their partnership through to the conclusion of the 2031/32 season. 🤝 SPORT TV, the Portuguese broadcaster, has secured the Lega Serie A broadcasting rights for a three-year term, spanning from 2024/25 to 2026/27. 🤝 Club Atlético de Madrid have unveiled Fotocasa as their new sponsor for 2024. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

More on the launch of Kynisca, the first global women's multi-team platform

The PSL faces a persistent challenge: low attendance at its games. Daniel du Preez CA(SA) delves into the economic conditions, fan engagement, and team performance issues contributing to this dilemma in this latest article. ⚽🏟️ Explore his insights and the potential solutions here: https://lnkd.in/dd6tbCgi #PSL #Soccer #SportsAnalysis #Mscsports #FootballIndustry

"2024 Corporate Sports Extravaganza: Uniting Teams Through Thrilling Competition!" ⚽ Events Complete! 😊 On February 29, 2024, the inauguration ceremony of the football match between subsidiary companies took place. Among the matters emphasized by the UUM Holdings chairmanship board was the need to foster events like this among the subsidiary companies of UUM Holdings. Therefore, a proposal for the establishment of a club to foster teamwork among the subsidiary companies was put forward so that the mission or target of each subsidiary company can be emphasized. #UUMSolution2024 #UUMHoldingEvents

Making stadiums accessible for anyone, means making them accessible for everyone. In modern stadium construction, success means designing for accessibility from the very beginning. But what does best practice look like, and what lessons can developers learn from it? Find out more in this article in LawInSport by our construction law specialists Carly Thorpe and Jonathan Coser. #LawInSport #SportsLaw #StadiumConstruction #ConstructionLaw #WalkerMorris #ForgeYourOwnPath

Kicking off at 10AM the second webinar in international development of sports properties with LALIGA & Bundesliga clubs... the third one in facilities management is already here; with some italian touch❗ The 3rd webinar: "How to make the most out of sports facilities" 20th of March at 10AM CET; with #Juventus #LALIGA #RCDMallorca #90min If you missed the link, write in comments " webinar", and I will send you the access link to the seminars 👉 Did you know almost every club in the Spanish first division is reforming or just reformed recently their facilities? As CVC funds as an important driver, new facilities are meant to raise the standars of fan engagement not only on match days, but throughtout the year, transforming stadiums into real state projects aiming to serve communities most of the days of the year But let´s wait for the webinar to learn more from key professionals working with facilities