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From the latest eMarketer analyst report, TV and CTV Ad Spending Forecasts H2 2023: Amazon's role in reshaping CTV in 2024 With its impending Prime Video commercial launch in Q1 2024, Amazon is causing a bigger-than-expected stir in the CTV ad spending space. As a result, predictions have been revised higher as the rise of CTV offsets the decline of traditional television. Consumer Usage: The number of people who have cut their cords and those who have never engaged in pay TV services will overtake those who have subscribed to traditional pay TV services like cable and satellite in 2024, marking a turning point for both types of TV consumers. Media Investment: TV ad expenditure declined significantly in 2023, shedding $6 billion from 2022 to $60.38 billion. Share Shift: The rise of the linear TV sector has come to an end, but CTV is filling the void, and then some. Amazon Force Marketing GSM WeDrive Auto #automotivemarketing #ctvadvertising

Publishers and platforms: Unlock new revenue streams with outcomes measurement 📺💡💸 See how a smart TV OEM leverages outcomes measurement to empower performance marketing on CTV, helping advertisers connect the dots to lower-funnel business outcomes ➡️ smart.link/g9oe2n6zwij0c #ctv #programmatic #tv #digitaladvertising

Maximize Your CTV Revenue with Wavefront TV! Are you a mid to small size publisher looking to unlock the full potential of your CTV inventory? Look no further than Wavefront TV, where we specialize in helping publishers like you thrive in the competitive digital landscape. **Special Offer:** Connect with us today and receive a free consultation on how to optimize your CTV inventory! Why Choose Wavefront TV? **Expert Monetization Strategies:** Leverage our deep industry knowledge to maximize your revenue. **Tailored Solutions:** We understand that one size doesn't fit all. Our customized approaches are designed specifically for your unique needs. #WavefrontTV #CTV #DigitalPublishing #AdTech #Monetization #MediaPublishing

This is where viewers are seeing the most ads on CTV in the U.S. and Europe. Linear TV ad spend still tops that of connected TV, but ad views on CTV have grown substantially since 2022, and with this expanding device opportunity, advertisers are adjusting budgets to increase their CTV spend. Learn about the growth of CTV with more insights and trends in our latest Video Marketplace Report: https://bit.ly/4dOTFle #CTV #FreeWheelVMR #TVAdvertising

Comcastic After yesterday’s earnings report from Comcast, most will focus on their 4Q numbers, with net income for the quarter up 7.8% and revenues up 2.3%. Another bright spot (ironically) was that Comcast lost fewer broadband homes than anticipated. Others will zoom in on Peacock’s 3 million new subscribers in 4Q (before their Wild Card streaming exclusive), or slimmer losses in D2C. But it was a Full Year earnings report too. And the FY 2023 numbers tell a fuller story, 👇 which no analyst I’ve read has bothered to even report. And THAT is why we need to *read the whole earnings report* each quarter - not just cut and paste headlines. On President’s Day, I’ll do a big recap of #earningsseason with downloads on all the FY 2023 earnings from all of Big Media, live and online: https://lnkd.in/eqDdgYrE It’s the kick off of Streaming Media Magazine Connect - a great week of FREE content, right at your desk.

As of last year, 87% of homes in the United States have at least one CTV device — aka, a smart TV that can stream apps like Hulu and Pluto TV. CTV allows your business to reach cord cutters and cord nevers, ensuring your brand stays visible to modern consumers. Learn more about the marketing power of CTV in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02DfY3h0 #TipTuesday #DigitalMarketing #MarketingPodcast #ROI

Marching forth into Upfront season! Lot of chatter about Linear TV reaching the tipping point and CTV overtaking it. But I don’t look at it as Linear “VS” CTV because to the consumer it’s all just “TV.” “Linear” by definition (accessing content via a physical cable or satellite feed) is no doubt declining rapidly, but virtual MVPDs (cable via an internet connection) is growing rapidly. In addition, new paid streaming content bundles will continue to emerge. Linear isn’t dieing, it’s just evolving from dial-up to broadband. Marketers should be focusing on how to maximize the impact of every TV impression regardless of how the consumer is accessing that content. As more and more “Pay TV” content is streamed, advertisers can leverage data and biddable strategies on more inventory and take a more holistic approach. Yahoo Advertising is leading the way and helping many marketers “Unify” their TV investment with the best TV data + 1P Identity data, direct access to supply, and best in class measurement of any DSP. It’s going to be a fun few months! #upfronts #tvadvertising #ctvadvertising #streamingtv #videoadvertising

📊 Explore the intricate world of Supply Path Optimization (SPO) in Connected TV (CTV) advertising. Dive deeper: https://lnkd.in/gY6DDDw5 In the dynamic realm of digital advertising, the significance of CTV SPO is on the rise. As consumer behavior shifts and market dynamics evolve, advertisers and publishers are navigating the complexities of CTV SPO to optimize advertising supply paths. From enhancing bid strategies and fraud prevention for advertisers to fostering transparency and efficiency for publishers, CTV SPO holds transformative potential. Looking ahead, amidst the rise of ad-supported streaming services and evolving consumer preferences, embracing CTV SPO becomes imperative for driving growth and differentiation in the competitive digital advertising landscape. #CTVAdvertising #SPO #DigitalMarketing #IndustryInsights

Love this from Ramsey McGrory in TVREV: "TV is dead! Long live TV! 2023 has been the year of TV – linear TV, CTV, online and social video. In 2024, as the percent of TV ad inventory that is digital/CTV increases, we’re moving from a converged TV future to a converged TV present and two huge trends are colliding: 1. Innovation in measurement - we’re seeing strong competition around advanced currency and the underlying technology that enables privacy-safe and accurate measurement like identity and clean rooms. There is also tremendous fragmentation in measurement and can expect consolidation and rationalization plays to make sense of it all. 2. Access to supply – buyers are increasingly engaging in supply and data path optimization to get as close to the sellers as efficiently as possible. This bumps up against the sellers' desires to protect the value of their audiences and data, and their requirement to safeguard privacy. Open versus closed has been a theme for 20 years and will remain an important topic as TV evolves." #ConvergedTV #CTV #TeamMediaocean

As broadcast & linear TV consumption declines, CTV consumption increases, but do advertisers understand what CTV actually is? I’m here to answer it for you! ⤵ 📺 Simply put, CTV refers to television sets that are connected to the internet, allowing users to stream video content from various platforms like Netflix, Hulu, and Amazon Prime Video, among others. What does this mean for the viewer? 🌐 This means viewers have more control over what they watch, when they watch it, and on which device. What does this mean for the advertiser? 🚨 This means the advertisers have more control over where their ad is being served and who it's being served to. ⤵ As the world of entertainment continues to evolve, understanding CTV is crucial for businesses and marketers looking to engage with audiences in the digital age. 💼   Myself & the team at Simpli.fi is here to educate, guide, and help you navigate the new world of advertising.   If you’re looking to learn more, ask in the comments or hit me in the DM’s, they are always open!   #CTV #ConnectedTV #DigitalTransformation