Zenjob’s Post

Q4 2024 has always been an intense quarter for our advertisers. During this time, one of our clients, Sofía Paz Luna and Gaurav Bhattacharya from Zenjob in the DACH region, presented the challenge of measuring iOS user engagement following significant IDFA changes. To address this, we utilized Anonym, a TikTok for Business measurement partner, leveraging a data clean room solution CLS in Germany. The results were remarkable: 👉 TikTok drove a 38% increase in signups during the three-week campaign period and the subsequent week. 👉 Zenjob achieved a significantly higher number of conversions matched to TikTok impressions compared to previous efforts without Anonym’s technology. #iosmeasurement #tiktok #anonym #measurement #dataclean Jorge Ruiz Steve Lockwood Blake Chandlee Thomas Wlazik David Roland Alexander Thurner Ralf Becker Mayank Sharma Anna Zhecheva Nadia Khafaja James Cahill Jesse Goranson

Over half of TikTok users (55%) say they’re likely to buy a holiday product they find on the platform. 🎁📲 if TikTok isn’t part of your holiday strategy yet, you might be missing big! #tiktokmarketing #holidayshopping #ForGoodMarketing #tiktokshopping #tiktokshop #tiktokholidayshopping TikTok for Business TikTok Shop

Following a short weekend outage, TikTok has returned to the U.S.—for now, at least. Should the app face a permanent ban, billions in advertising dollars will need to find new platforms. Last year, the leading 10 U.S. advertisers on TikTok each spent no less than $45M, as reported by MediaRadar, Inc.. Find more details in ADWEEK: https://gag.gl/HAvH3I #MediaRadar #AdvertisingIntelligence #AdvertisingInsights #SocialMedia #TikTok #TikTokBan

Following a short weekend outage, TikTok has returned to the U.S.—for now. Should the app face a permanent ban, billions in advertising dollars will need to be redirected. Last year, each of the top 10 U.S. advertisers on TikTok spent at least $45M, as reported by MediaRadar, Inc.. For more details, check out ADWEEK: https://gag.gl/HAvH3I #MediaRadar #AdvertisingIntelligence #AdvertisingInsights #SocialMedia #TikTok #TikTokBan

Following a short weekend outage, TikTok has returned to the U.S.—at least temporarily. Should the app face a permanent ban, billions in advertising dollars will need to find new platforms. Last year, the leading 10 U.S. advertisers on TikTok each spent at least $45M, as reported by MediaRadar, Inc.. Discover more in ADWEEK: https://gag.gl/HAvH3I #MediaRadar #AdvertisingIntelligence #AdvertisingInsights #SocialMedia #TikTok #TikTokBan

🎯 Time for some real talk... Just spent the morning diving into data from our 7 stores. Here's what's keeping me up at night: Platform trends: • TikTok performs exceptionally well from the 28th to the 15th of the month, especially when leveraging day parting strategies in GCC. • Snapchat delivers great results with higher budgets. • WhatsApp: King of customer service (89% satisfaction rate). • Offering 15-20% discounts on online payments has significantly boosted the ratio of paid orders, streamlining delivery and reducing cash-on-delivery issues. We're also seeing promising improvements with a simplified one-page checkout, driving higher conversion rates. Trying a new approach with emerging platforms—will share insights soon. 👀 Who else is experimenting with new channels or strategies? #GCC #scaling #realtalk

I have had numerous calls this week with brands that are stressed/ nervous about TikTok possibly going away. This is giving Apple iOS 14.5 vibes for all that went through that. This is just another reminder that you can't expose or depend on one channel of marketing. The sooner you can own your first-party data and not be dependent, the better. This is why RAEK was created to lessen the dependence on third-party platforms and to allow companies to collect and organize their most valuable asset, first-party website data. Please, use our competitors if you'd like, but start collecting your first-party data. Yes, it will immediately provide the opportunity to better personalize and improve your marketing efforts. More importantly, during times when there is platform/technology disruption, it will act as a revenue shelter. To the businesses that aren't sure what to do, please reach out, and I will make sure you can take advantage of our free product offerings. Business is stressful enough without having to panic and pivot due to outside technology changes. Best of luck to everyone and Happy Friday. “Fix the roof while the sun is shining”-JFK #RAEK #raekdata #firstpartydata #websitedata #EchoID #identityresolution #tiktokban

Here's why you need to partner with TikTok 👉 We teamed up with AppsFlyer for a must-read report: see why TikTok is the perfect place to optimize your campaign’s impact. Access the report now: https://bit.ly/3WIYExu #TikTokForBusiness #GamingonTikTok

The TikTok ban... ☠️ A brutal reminder for all business owners Imagine overnight, the platform you’ve built your entire business around disappears. That’s exactly what TikTok creators and brands relying on it are facing right now. And while this might feel like “their” problem, it’s definitely a lesson for all of us. I’ve learned this the hard way. (Twice, actually. You’d think I’d learn faster 😅 !) The first time -- Meta. We relied heavily on it at Pink Leopard, managing ad accounts that were thriving—until the iOS updates dropped. Overnight, tracking went out the window, sales plummeted, and our clients blamed us for something we couldn’t control. The second time? Covid. We worked with a lot of gyms and beauty clinics at the time. When they shut down, 50% of our business vanished almost instantly. Both times, we were forced to pivot quickly, find solutions, and rebuild. But they were painful lessons in one thing: ➡️ ➡️ Never put all your eggs in one basket. Whether it’s a platform you rely on, a specific industry you serve, or a single client that makes up the bulk of your revenue, there’s always a risk that things could change. And often, change comes when you least expect it. The TikTok ban is a brutal reminder: you never know when your industry, platforms, or clients will face a massive shift. Assess your risks. Diversify your business. And never get too comfortable.

Jacinta Chapman’s post captures a significant moment in the evolving digital landscape. As the TikTok ban reaches the US Supreme Court for review, this shift highlights how consumers are adapting to new realities and exploring alternative ways to connect, create, and share. This moment isn’t about taking sides; it’s about recognising the incredible influence of users in shaping the platforms they engage with. It’s a reminder that the digital world evolves through collective action and the choices of everyday people. At The Baobab Agency, we value the power of community and the ability of people to inspire meaningful change, simply by engaging with platforms in ways that resonate with their needs and values. What do you think this means for the future of digital connection? We’d love to hear your thoughts. #DigitalEvolution #ConsumerInfluence #SocialMediaShift #TheBaobabAgency