MediaRadar, Inc.

Dating app advertising is on the rise! According to MediaRadar, Inc. data, the total spending could hit $252 million by year-end: https://hubs.la/Q02Wl6RY0 Featured in MediaPost, top advertisers like Bumble Inc., eharmony, Grindr, Hinge, Match, and Tinder have spent around $147 million in just the first seven months of 2024, marking a significant increase from the previous year. Follow us for more trends! #Advertising #AdvertisingIntelligence #MarketingTrends #DatingApps

What might the advertising landscape look like in LA 2028? Dive into the full analysis by MediaRadar, Inc. SVP Brett House in the Association of National Advertisers; https://hubs.ly/Q02WfNcQ0 The Paris Olympics marked the start of a journey toward a more democratized marketplace for brands, and by 2028 expectations will only continue to rise. This year, NBCUniversal sold 23.7 thousand ad units, accounting for 172.8 million hours of ad time. While this was a slight decline compared to the Tokyo Games in 2021, the overall advertising pie was bigger than ever. #Olympics #LA2028 #AdvertisingIntelligence #AdTech

Tired of the same old advertising playbook? So are we. MediaRadar, Inc.'s Future Titans of Advertising report reveals how challenger brands are transforming the advertising landscape. 👇 https://hubs.la/Q02W0Cv-0 Our expert research team has uncovered the media and campaign strategies employed by Future Titans across 10 industry verticals to win consumer attention and category market share. Brands like Adobe, CHANEL, Temu, and more! Get essential insights into how media mix and investment choices are reshaping competition. Ready to prepare your teams for what’s next in the hyper-competitive advertising world? Download the full report today! Allergan, Allstate, Bristol Myers Squibb, Coach, Ford Motor Company, Lexus, AstraZeneca, Eli Lilly and Company, Little Caesars Pizza, lululemon, National Football League (NFL), Netflix, New Balance, YouTube #FutureTitansofAdvertising #MediaRadar #AdvertisingIntellgence #AdInsights

The advertising landscape is evolving faster than ever, and being at the forefront is no longer optional. While many are fixated on established players, we are shifting the spotlight to the rising stars and game-changers who are not just shaping the future—they're defining it. Be the first to access this intel and prepare your teams for what’s next in this hyper-competitive advertising world! 👉 https://hubs.la/Q02VQxVH0 In our new report, Future Titans of Advertising, we provide you with exclusive insights into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Brands like Adobe, Allergan, Allstate, Bristol Myers Squibb, CHANEL, Coach, Ford Motor Company, Lexus, Temu, AstraZeneca, Eli Lilly and Company, Little Caesars Pizza, lululemon, Netflix, National Football League (NFL), New Balance, and YouTube! #FutureTitansofAdvertising #MediaRadar #Advertising #AdInsights

We’re excited to share that MediaRadar, Inc. SVP Brett House has been featured in Forbes Business Council! In his latest piece, Brett analyzes the Top 100 Advertisers from Q2 2024, highlighting the transformative shifts reshaping the advertising landscape. With leading brands investing nearly $12 billion during this period, understanding what’s driving their spending in today’s fast-paced market is more important than ever. Brett's analysis provides strategic insights into how brands can maximize their ad budgets and adapt their strategies to better connect with today’s audiences. Don’t miss this must-read! Explore Brett's insights and MediaRadar's data here: https://hubs.la/Q02VGqlx0 #MediaRadar #ForbesBusinessCouncil #AdvertisingIntelligence #AdTrends

Introducing...Future Titans of Advertising! 🎉 We’re thrilled to announce the release of MediaRadar, Inc.'s Future Titans of Advertising report! The landmark study, which leverages the combined data and capabilities of MediaRadar and Vivvix, reveals the disruptive media and campaign strategies behind the most successful challenger brands transforming the advertising playbook. It highlights the rising brands driving innovation and provides a roadmap for marketers to thrive in today’s fast-changing advertising environment. "By analyzing how these Future Titans are employing unique approaches to media mix and brand strategy, marketers can gain the predictive insights needed to outmaneuver their competitors and achieve better business outcomes." - Matt Krepsik, MediaRadar CEO Read the full press release here!👇 https://hubs.la/Q02Vts4X0 #FutureTitansofAdvertising #MediaRadar #AdvertisingIntelligence #AdInsights

Paramount Global is taking a bold step by reevaluating its long-standing partnership with Nielsen, signaling a game-changing shift in how media is measured as streaming overtakes traditional TV. “Buyers and sellers are more motivated than ever to improve the efficiency and effectiveness of their ad spend. If Paramount moves away from Nielsen as a currency partner, it sends a bold message about the future of legacy models and opens the door for streaming monetization to evolve into a more programmatic and performance-based ecosystem.” - Matt Krepsik, MediaRadar CEO Join the conversation and explore MediaRadar, Inc.'s insights in TheWrap's latest article: https://hubs.la/Q02TY9DH0 #AdvertisingIntelligence #AdStrategy #DigitalTrends #StreamingServices

X's first transparency report under Musk has sparked scrutiny over its content moderation practices, creating both challenges and opportunities for brands. Data from MediaRadar reveals that U.S. advertisers spent nearly $744 million on X during the first half of 2024, a 24% decline from the same period last year. This drop underscores a growing lack of confidence among advertisers, fueled by concerns over the platform's ability to manage harmful content and ensure user safety. For a deeper insight into these trends, explore MediaRadar's findings featured in PCMag. Read it here! https://hubs.la/Q02TDtgw0 #AdvertisingIntelligence #AdTech #DigitalTrends

Amtrak is launching its “Retrain Travel” campaign, aiming to reposition rail travel as a comfortable, hotel-like experience, signaling a bold shift in how we think about travel. This innovative strategy targets travelers who may have traditionally overlooked trains in favor of flying or driving. According to MediaRadar, U.S. airlines collectively invested around $643 million in advertising in 2023, while Amtrak’s ad spend saw forward momentum, reaching $43 million, up from $41 million the previous year. By leveraging both digital and transit hub placements, Amtrak is positioning itself as an alternative amidst growing frustrations with air travel. Check out MediaRadar’s marketing insights, quoted in The Wall Street Journal, for more on these trends. Read the full article here! https://hubs.la/Q02S-YxL0 #AdInsights #AdvertisingIntellengence #TransportationIndustry #TravelIndustry #Amtrak

We are proud to welcome Matt Krepsik as the new CEO of MediaRadar! With over 20 years of expertise in advertising technology and data analytics, Matt embodies the visionary leadership essential for guiding us through this dynamic chapter of growth and innovation. “I couldn’t be more excited to join the company at this transformative stage in its evolution. The people, data, and technology capabilities of Vivvix and MediaRadar are remarkable, and the combination provides our clients the broadest and deepest media mix and brand investment data and insights available, bar none. Our ability to drive more agile media planning, better return on ad spend, and superior sales performance across our advertiser and media client-base makes us hard to beat.” Read the complete press release here: https://lnkd.in/gFk7e5d5 #MediaRadar #Leadership #CEO #AdvertisingIntelligence