Retail TouchPoints has announced the winners of the fifth annual Brand Experience Awards, recognizing brands that are reimagining and elevating customer experiences. We are thrilled to share that Zenni has won in the Mobile & Social Optimization category! Congratulations to the entire Zenni team! Keep up the great work! https://lnkd.in/ewQASqdF #zennioptical #eyewear
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In the traditional retail sector, the physical storefront serves as a natural nexus for brand-customer interaction. As a DtC brands, it's vital to create inspirational and enriched brand experiences that bridge the digital gap, bringing customers into a tangible, real-world setting. This is not just about transactions; it's about real conversations and an experience that resonates on a personal level. These face-to-face interactions become the building blocks of brand trust, loyalty and authentic relationships. #experientialmarketing #beautyindustry #beautybusiness #retentionmarketing #customerexperience #customercentricapproach #brandexperience
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Immersive Brand Experience: Showrooms let customers get hands-on with products and truly understand the brand's story. Memorable Experiences: Well-designed showrooms create lasting impressions that build brand association. Trust and Credibility: A physical presence fosters trust by allowing customers to interact with the brand directly. Differentiation: Showrooms are a platform to showcase unique brand identity and stand out from competitors. Customer Engagement: Showrooms provide valuable opportunities to connect with customers and gather feedback. Omnichannel Integration: Showrooms can be part of a cohesive customer journey across online and offline channels. #ShowroomVibes #CreateMemories #LastingImpression #BrandAmbiance #ExperienceRetail Sales and Brand Advocacy: Positive showroom experiences drive sales and create brand advocates who recommend the brand.
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In recent years, a greater emphasis has been placed on the customer experience and large-scale customization. How is your company following this trend? Customers are favoring brands that provide customized options, such as Nike’s custom sneaker option and L'Oréal’s personalized cosmetics. Stronger ties are formed and the customer experience is enhanced by these specialized interactions. Although integrating this kind of customisation-at-scale has proven difficult for some of the businesses I've worked with, more options are opening up as technology and artificial intelligence become more widely used. Do you believe that your company is particularly good at personalization? Would you like to work on it? Comment down below! #Personalization #CustomerExperience #Business #BusinessTrends #Vistage
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WHY New age brands in the retail industry are increasingly becoming consumer favourites while also being acquired by bigger firms !!! New age brands have gained popularity for several reasons. Firstly, they often have compelling stories that resonate with customers. These stories help create an emotional connection and build brand loyalty. Additionally, new age brands focus on solving specific problems faced by consumers, offering innovative products that address their needs. Furthermore, the rise of e-commerce has provided a platform for these brands to reach a wider audience. This has enabled them to scale quickly and offer personalized products that cater to individual preferences and tastes. Moreover, new age brands prioritize delivering superior customer experiences, going beyond just selling products to provide exceptional service and engagement. In terms of setting themselves apart, new age brands differentiate themselves through their unique value propositions. They may offer sustainable or eco-friendly products, emphasize transparency and ethical sourcing, or adopt cutting-edge technology to enhance the user experience. By positioning themselves as distinctive and relevant alternatives to traditional brands, these brands have successfully captured the attention and loyalty of consumers. Your thoughts..?? #brandidentity #newbrand #retailindustry #ecommerce #fashion #luxury #concept #contant #creativeadvertising
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Explore the key factors of crafting consistent customer experiences, across industries. Kartik Khanna, AVP, Head - Digital Channel, BIBA Fashion Ltd, underscores the significance of seamless, easy-to-navigate, and flawless experiences for customers across both online and offline touchpoints #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap ET BrandEquity, Sangeeta Jash, Joe Augustine, Tapan Acharya, Srinivas Jakkan, Anuj Malhotra, Harminder Ari, Janhavi Vadke, Avlon Fernandes
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CMO | E-commerce | Digital | Senior Advisor | Managing Director | Generative Ai | Live Shopping | SaaS | Ai Avatar | Ex-P&G, Samsung, IKEA, Gucci, Nokia, Arla Foods |
What Big Fashion Retail Can Learn from a Local Store's Success! As the retail experience undergoes significant transformation, the success of Nodge by Nagy, with its 50% sales increase through 2-3 hour live shopping shows, offers a blueprint for the future of community engagement and retail: A Lesson for Big Fashion Retailers: Envision transforming each store into a hub similar to Nodge by Nagy's engaging model. This approach not only redefines the retail experience but ensures every customer interaction is personal, engaging, and authentic. It's an imperative for major fashion retailers to revamp their spaces to prioritize live, interactive experiences, connecting with local community, aligning with consumer trends and driving significant sales in today's competitive market. This is the retail future: spaces where every interaction is an opportunity for connection, engagement, and inspiration. #livecommerce #retail #ecommerce #fashion #liveshopping #cx #sprii
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It's not enough to be seen, you need to be noticed. How do brands effectively stand out in retail? We know a thing or two about creating visual impact within purchase proximity. Here are five ways to engage shoppers in 2024 >> Want to stand out? Let's Talk Impact >> https://lnkd.in/dK2DJZRT #motioniconsa #retailbranding #oohmedia #retailadvertising #shopperexperience #retailsolutions #advertisingstrategies
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New research that evaluates consumer sentiment around the online brands they engage with reveals some new metrics that e-shoppers want in their digital experiences—and identifies DX as the new barometer of brand loyalty. Here’s what consumers are looking for. (Ping Identity research) https://hubs.ly/Q02716nF0 #PR #BrandLoyalty #DX #CX
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What is a Signature Experience, and why must luxury brands develop one? In today’s hyper-competitive and crowded environment, luxury brands need more than ever to highlight their individuality and deliver consistent experiences across the omnichannel ecosystem while interacting with their clients. A Signature Experience, developed based on the brand’s DNA, brings forward “key moments” the brand wishes to transmit to its customers. Having a formalized signature experience helps brands easily educate their client-facing teams, retailers, business partners, etc., on the brand’s individuality and the differentiated experiences they need to provide to the end customers while speaking in one voice. Contact our CX Experts today to learn more about how to design or revamp a Signature Experience for your brand! Visit https://lnkd.in/eJzYucsY #CXG #CX #CustomerExperienceGroup #customerexperience #signaturexperience #experiencedesign #transformingexperiences #luxurybrands #luxury
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Introducing: Sensational Connections Sensational Connections is just one of the 10 most significant trends predicted by Stylus’ Brand Engagement experts in The Future Retail Manifesto. It sees the power of the sensorial poised as a tool to help consumers understand more from an intuitive perspective – as well as an intellectual one – so they can feel and experience more deeply. But how can this trends intelligence be translated into real-life and digital experiences? Download your complimentary copy of The Future Retail Manifesto to find out 👉 https://lnkd.in/eFGfiGMD #RetailTrends #ConsumerTrends
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Global Chief of Sales chez Fittingbox
2moCongrats