With Google officially starting to eliminate cookies, 2024 demands brands and retailers have a united front when it comes to their data. How will you effectively reach consumers in this ever-changing media landscape? For the best path forward, download Catalina's free report -- "Future-Proof Your CPG Marketing: The 2024 Guide to Leveraging CPG Data Analytics and Insights". #digitalmarketing #performancemarketing #CPG #marketing #consumerinsights #consumerbehavior #shoppermarketing #digital Category Management Association

The rise of AI. The fall of web-browser third-party cookies. For brands and retailers, it’s enough to create a strong case of heartburn entering 2024. That’s where the experts at Catalina USA come in. With “Future-Proof Your CPG Marketing: The 2024 Guide to Leveraging CPG Data Analytics and Insights,” Catalina offers some practical steps toward gaining a marketing foothold in these rocky times. Download the guide below ⤵ #analytics #ai #cpg

It's a major award! It came in a big box marked fragile and everything!! For real through, when I speak with potential clients, it's weirdly fun walking them through our geolocation technology, how it works, how it will help them accomplish their goals, and how it's the cream of the geo-targeting crop. It's nice that there is some shiny hardware to back that up! #digitalmarketing #geolocation #geotargeting

Hello APAC and EMEA marketers! 🌏 Exciting news - a groundbreaking webinar on measurement trends and ROI optimization is on the horizon! 📊 Join Nielsen for our upcoming session to unravel the secrets of measuring and optimizing ROI at every stage of the consumer journey. Secure your spot now!

How confident are you in your campaign’s ability to drive real results across the funnel? Join Nielsen at our upcoming webinar where we will dive into the impact of reach and frequency on outcomes, and how you can achieve holistic measurement across the full customer journey. Essential for advertisers and agencies aiming to stay ahead. Register now! https://bit.ly/3YGxVCU

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗵𝗼𝘄 𝗳𝗮𝘀𝘁 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝗵𝗮𝘀 𝗳𝗹𝗼𝘄𝗻 𝗯𝘆? 🚀 Blink… and here we are, gearing up for DMEXCO - Digital Marketing Expo & Conference! We can’t wait to meet all of you in person and dive deep into some game-changing topics. Here’s a sneak peek at what we’re bringing to the table: 👉 C.R.O. Partners. Partners: Planning your U.S. market takeover with Michael Kerans—yes, it’s as epic as it sounds! 👉 RE:DEF: Redefining Retail Media Success and Market Entry in GCC/MENA with the visionary Daniel Knapp You got it! 👉 Ho/Pe Advisory Ltd.: Crafting strategic brilliance 👉 Kjupi Ads: Uniting Commerce, Creators, and Context for Killer Data-Driven Marketing with Jens Scheidemann 👉 Daved Consulting: Cracking the EU/UK market with the ever-insightful Ajay Daved 👉 JUVILLIER CONSEIL: Unveiling the secrets of France's market entry with MICHEL JUVILLIER—Vive la France! 🇫🇷 These sessions will be packed with insights, strategies, and the kind of knowledge you don’t want to miss. 💬 DM me/us if any of these topics spark your interest or if you just want to say hi! See you at DMEXCO— Looking forward to catching up with clients, partners and old friends! 🎉😎✌️

🌟 𝗔 𝗡𝗲𝘄 𝗗𝗮𝘄𝗻 𝗳𝗼𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 🌟 📣 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗕𝗿𝘂𝘀𝘀𝗲𝗹𝘀! IAB Europe has just unveiled the first-ever European Retail Media Measurement Standards, calling for industry input to refine these groundbreaking recommendations. Stakeholders have until March 29, 2024, to submit their feedback on this pivotal initiative. 🚀 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The introduction of standardized metrics aims to dismantle major investment barriers in Retail Media, addressing the critical need for clarity and comparability in this rapidly evolving sector. 💡 𝗙𝗼𝗿 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝘁𝗵𝗶𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝗲𝗻𝘀 𝘂𝗽 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀: 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Customers benefit from clear, standardized metrics that make the performance of their campaigns measurable and understandable. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Improved measurability allows for targeted adjustments and optimizations of marketing campaigns. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: With reliable data, marketing budgets can be allocated more efficiently, maximizing ROI. 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗳𝗼𝗿 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Customers gain valuable comparative data to ease the planning and alignment of their strategies. 𝗧𝗿𝘂𝘀𝘁 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: Uniformity in measurement strengthens trust and fosters closer cooperation. 𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: The standards assist companies in setting their marketing strategies on a sustainable and future-oriented basis. 🗨️ 𝗩𝗼𝗶𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Our very own Jessica Wegner succinctly captures the essence of this initiative: "𝘐𝘯 𝘵𝘩𝘦 𝘥𝘺𝘯𝘢𝘮𝘪𝘤 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦 𝘰𝘧 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘙𝘦𝘵𝘢𝘪𝘭 𝘔𝘦𝘥𝘪𝘢 𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘵. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘪𝘵𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘸𝘢𝘴 𝘶𝘯𝘥𝘦𝘳𝘮𝘪𝘯𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘭𝘢𝘤𝘬 𝘰𝘧 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘪𝘻𝘢𝘵𝘪𝘰𝘯 […] 𝘵𝘰 𝘶𝘯𝘭𝘦𝘢𝘴𝘩 𝘙𝘦𝘵𝘢𝘪𝘭 𝘔𝘦𝘥𝘪𝘢'𝘴 𝘧𝘶𝘭𝘭 𝘱𝘰𝘸𝘦𝘳, 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘪𝘴𝘦𝘥 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘮𝘦𝘯𝘵 𝘮𝘦𝘵𝘩𝘰𝘥𝘴 𝘢𝘳𝘦 𝘱𝘢𝘳𝘢𝘮𝘰𝘶𝘯𝘵. 𝘛𝘩𝘪𝘴 𝘮𝘢𝘳𝘬𝘴 𝘢 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘷𝘦 𝘴𝘵𝘦𝘱, 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘙𝘦𝘵𝘢𝘪𝘭 𝘔𝘦𝘥𝘪𝘢'𝘴 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘤𝘦.” 🔍 These standards represent a monumental step towards a unified and transparent Retail Media ecosystem, promising a brighter future for digital advertising in Europe. 👉 Stay ahead of Retail Media trends and insights by subscribing to the DOUGLAS Marketing Solutions newsletter: https://lnkd.in/e3bM-BNZ #RetailMedia #DigitalAdvertising #IABEurope #MeasurementStandards #FutureReady Source: https://lnkd.in/eNfd_MQC

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗵𝗼𝘄 𝗳𝗮𝘀𝘁 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝗵𝗮𝘀 𝗳𝗹𝗼𝘄𝗻 𝗯𝘆? 🚀 Blink… and here we are, gearing up for DMEXCO - Digital Marketing Expo & Conference! We can’t wait to meet all of you in person and dive deep into some game-changing topics. Here’s a sneak peek at what we’re bringing to the table: 👉 RE:DEF: Redefining Retail Media Success and Market Entry in GCC/MENA with the visionary Daniel Knapp You got it! 👉 Ho/Pe Advisory Ltd.: Crafting strategic brilliance 👉 Kjupi Ads: Uniting Commerce, Creators, and Context for Killer Data-Driven Marketing with Jens Scheidemann 👉 Daved Consulting: Cracking the EU/UK market with the ever-insightful Ajay Daved 👉 C.R.O. Partners. Partners: Planning your U.S. market takeover with Michael Kerans—yes, it’s as epic as it sounds! 👉 JUVILLIER CONSEIL: Unveiling the secrets of France's market entry with MICHEL JUVILLIER—Vive la France! 🇫🇷 These sessions will be packed with insights, strategies, and the kind of knowledge you don’t want to miss. 💬 DM me/us if any of these topics spark your interest or if you just want to say hi! See you at DMEXCO— Looking forward to catching up with clients, partners and old friends! 🎉😎✌️

🚀 Navigating the Digital Advertising landscape in 2024: Insights from a recent study 🌐 In the ever-evolving realm of digital advertising, 2024 has brought both opportunities and challenges. A comprehensive study by The WBR Insights research team sheds light on the pain points faced by 300 digital advertising leaders from B2C companies across the globe. The top challenges? 🤔 1️⃣ Ensuring the Right Tools are in Place (78%) 2️⃣ Managing a Growing Number of Channels (66%) 3️⃣ Increased Competition (58%) 4️⃣ Measurement and Analytics ( 51%) Don you agree with these findings? https://lnkd.in/dJcwdAPB

📣 Calling all marketers based in the north... 📣 Three weeks today Impression is hosting a breakfast event to help you better measure the impact of your marketing activities. 📈 You'll learn how to achieve a holistic view of the contributions each of your channels has made vs attributing success to a single or smaller group of digital channels. ✨ Specifically, you'll leave the event knowing: 🍪 How to build a cookie-proof marketing effectiveness toolkit 🗣 How to communicate the value of measurement to stakeholders 🤑 How to achieve buy-in and defend your budgets using better-reporting data 📈 How to design a testing programme to suit your business needs Speakers: Aaron Dicks (Technology Director), Claire Elsworth (Strategy Director) Nick Handley (Head of Paid Media Performance) Register to join us: https://lnkd.in/eUkK2Ubz #measurement #effectiveness This event is for in-house marketers only.