Adcredo

🌟 Are you a student superstar ready to take your passion for marketing and content creation to the next level? 🌟 At Adcredo, we are now looking for a Content Specialist Trainee for the fall of 2024! 🚀 At Adcredo, we work with some of Europe’s largest media agencies and brands. Our platform helps our clients automate and scale their marketing campaigns, allowing them to spend less time on administration and more time on strategy and creative thinking. We aim to stay at the forefront of technological solutions that make advertising simpler, smarter, and more efficient. 🌍 In this role, you will: Oversee the creation, management, and optimization of content across various platforms to engage audiences and achieve our strategic goals Strengthen Adcredo’s brand through both internal and external marketing Work with storytelling and visual content to create campaigns that resonate with our broad customer base across Europe Collaborate closely with the marketing team to ensure all content aligns with our business goals and messaging We are looking for someone who: ✅ Has an eye for design and understands how visual content and text can work together to create impactful communication ✅ Has a strong sense for storytelling that engages and inspires ✅ Wants to work with strategic and creative content that makes a difference We offer: 🏢 An exciting internship at our office in Stockholm with hybrid work opportunities 🌱 A chance to be part of a rapidly growing company with clients across Europe 💡 A dynamic work environment where you can grow, experiment, and develop your skills in marketing and content management Does this sound like something for you? For more information, contact Mikael Englund

Is Snapchat the New King Kong? 🦍 We just came back from an inspiring Snap Inc. event, and we to have to say, they’re making some serious moves in the social media jungle. With 2.6 million Swedes using Snapchat every day (that’s a quarter of the population!), they’re positioning themselves as the real alternative to the curated and polished feeds of Instagram and the endless scroll of TikTok. Snapchat leads with authenticity, and it’s refreshing. Let’s be honest, authenticity could be the next big driver of business value in today’s crowded digital landscape. What’s exciting? Snapchat’s not just about cool, creative top-funnel campaigns anymore. Their performance data is really starting to speak for itself. We’re seeing strong results not only for awareness but all the way through the funnel. Case studies are stacking up, showing that Snapchat can deliver performance just as effectively as some of the bigger players. But here’s the challenge: Snapchat is still very much talking to the “cool gang”—big agencies and major brands with the resources and teams to handle multiple platforms and craft engaging, creative content. Smaller brands and agencies? They may find Snapchat’s focus on creativity a bit daunting, especially if they’re already stretched thin managing several other platforms. The time and resource investment can be intimidating, and for those who haven’t fully seen Snapchat’s performance potential, the hesitation makes sense. But here’s the thing: if you’re willing to experiment and invest a little time, Snapchat is making it easier every day to get started. They’re backing their creative edge with real performance numbers, and the ROI is starting to speak for itself. So the big question is—Is Snapchat ready to be your next King Kong in digital advertising? And are you ready to take the leap? Let’s talk about it! 💬 – Team Adcredo https://lnkd.in/dpDd-hqV

Whats the biggest headache for media agencies right now?

Don't sleep on social media! In today's digital landscape, social media isn't just a trend—it's a lifeline for many small and medium-sized businesses (SMBs). As SMBs increasingly turn to platforms like LinkedIn, TikTok, and Snapchat, media agencies have a golden opportunity to help their clients scale by expanding their paid media efforts into these channels. Recent studies reveal that nearly 40% of SMBs view TikTok as vital to their business survival. LinkedIn, with its professional network, and Snapchat, with its unique audience engagement, are also becoming go-to platforms for SMBs. These platforms offer tailored advertising opportunities that can drive significant ROI, yet many media agencies are still hesitant to fully integrate these channels into their strategies. For media agencies, the challenge is clear: it's time to audit current media strategies, reallocate budgets, and scale up on social media platforms that are already proving critical for SMBs. By doing so, agencies can not only help their clients reach new audiences but also solidify their own position as forward-thinking partners in the digital age Adcredo - All in one advertising platform for search, social, video and display advertising https://lnkd.in/dFy6Ts5H

Scaling your paid media campaigns can transform your advertising results, but it takes a strategic approach. Here’s a simple 5-step process to get you started: 1. Audit Your Existing Spend: Analyze what’s working and what’s not in your current campaigns. 2. Optimize, Reallocate, Scale: Shift budget from underperforming campaigns to those that deliver strong results. 3. Identify New Channels and Campaigns: Explore new platforms and ad formats to reach your audience. 4. Deploy Adjustments and Collect Data: Launch your changes and monitor performance closely. 5. Adjust Budget Allocation: Use collected data to refine your budget for optimal performance. Ready to take your campaigns to the next level? #DigitalMarketing #PaidMedia #CampaignManagement #MarketingStrategy #AdTech #Adcredo

Interview with Co-Founder Mikael Englund from Adcredo about the current challenges for Nordic media agencies. Here’s a quick summary: Reporting Woes: Many agencies struggle with cross-channel reporting but aren’t aware of tools that can solve more then just reporting when handling paid media campaigns cross different platforms. Scalable Solutions: Adcredo is transforming how agencies manage and optimize their campaigns across platforms. AI Efficiency: Agencies benefit from AI-driven automation, which helps in scaling and fine-tuning campaigns effectively. Want the full scoop? Check out the complete interview on our blog! #AdTech #ScalableAdvertising #AI #MediaAgencies #Adcredo https://lnkd.in/dt2MYSRP

🚀 Mastering budget pacing with AI Advertising tools: Essential for Agencies handling 100+ campaigns monthly 🚀 In the fast-paced world of digital advertising, managing multiple campaigns efficiently is both an art and a science. For agencies handling over 100 campaigns each month, budget pacing is a critical component that can make or break the success of their advertising efforts. That's where AI advertising tools built for scale come in – they help you plan, predict, and control budget pacing across many platforms with ease. Why is Budget Pacing Important? 💡 Prevent Overspending and Underspending: Avoid exhausting budgets too quickly or leaving money on the table. 📈 Optimize Campaign Performance: Maintain steady ad exposure and maximize ROI. 📊 Accurate Performance Tracking: Make informed decisions with consistent spend data. ⚙️ Better Resource Allocation: Ensure every campaign gets the necessary attention and funds. 🤝 Client Satisfaction: Demonstrate professionalism and reliability to increase client trust and retention. https://lnkd.in/gmK5Ahxa

🚀 Klarna's AI Breakthrough: Shaping the Future of Marketing! 🚀 Klarna's AI-powered chatbot is revolutionizing customer service, saving 100 million SEK annually by efficiently handling inquiries. This AI, developed with OpenAI, has already performed the work of 700 full-time agents in just one month, engaging in 2.3 million conversations! 🌐💬 Why This Matters: 🔹 Efficiency & Cost Savings: Average conversation times reduced from 11 minutes to under 2 minutes. 🔹 Global Reach: Operating in 35 languages across 23 countries. 🔹 Customer Satisfaction: Fewer errors and 25% fewer repeat inquiries. AI in Advertising: AI has been a part of advertising for some time, but we're now seeing its true potential. It's not just about automation—AI is becoming an indispensable assistant, guiding and optimizing campaigns for better results. 🔹 Assistive Intelligence: AI can suggest the best strategies, optimize ad placements, and even auto-create content tailored to specific audiences. 🔹 Data-Driven Insights: It helps analyze vast amounts of data to understand customer behavior, allowing for highly targeted and personalized marketing. 🔹 Optimization: AI tools can continuously monitor and adjust campaigns in real-time, ensuring maximum ROI with minimal manual intervention. Agencies Must Innovate: Marketing agencies need to embrace AI and other advanced technologies to stay competitive. Traditional models of charging by the hour for campaign management are becoming obsolete. Here's what agencies should do: 🔹 Embrace Technology: Integrate AI to streamline operations and deliver better results or use AI driven platforms that focus on automation 🔹 Offer Value-Added Services: Provide strategic insights, creative solutions, and innovative campaign strategies using AI. 🔹 Flexible Business Models: Adopt performance-based pricing models that align agency incentives with client outcomes. The future is here, and it's powered by AI. Agencies that innovate and adapt will be well-positioned to deliver superior value to their clients. Are you ready to embrace the change? 🚀 #Marketing #AI #Innovation #Advertising #CustomerExperience #DigitalTransformation https://lnkd.in/dWuPDiac

🔍 Unlock the Secret to Killer Content! Hey, marketing pros! Want to know the magic sauce for content that hits the mark every time? It's all about knowing what your audience craves and ditching what they don't. Here’s the scoop: Dive into Engagement Metrics: Peek at your posts, videos, or articles that get the most love. More likes, shares, and comments mean you're on the right track! Listen to Your Audience: Pay attention to what your followers are saying. Their comments and messages are gold mines of insight into what they love. Set Performance Benchmarks: Tools like Google Analytics help you track what’s working. Spot the patterns in your top-performing content and ride that wave! Stay Trendy: Keep up with industry trends. Whether it’s hopping on video content, interactive posts, or user-generated content, being current keeps you relevant. A/B Testing is Your Friend: Try out different formats, headlines, and posting times. It’s all about finding what makes your audience tick. 🎉 Key Takeaway: Be data-driven. Make more of what your audience loves and cut out what they don’t. It’s the surefire way to boost engagement and get the best bang for your marketing buck! Ready to level up your content game? Let's do this! 🚀 #MarketingStrategy #ContentMarketing #AudienceEngagement #DataDrivenDecisions #MarketingMagic https://lnkd.in/ds3Qw6nj

📢 Exciting News Alert! 🚀 📰 Have you checked out our latest newsletter yet? Don't miss out on the latest updates and insights in the world of advertising! 🔍 In this edition: TikTok and snapchat are fast growing platforms within the SME sector, find out WHY. Learn more from Eniro how the future business of SME Agencies look like 💡 Why It Matters: Marketers need a one-stop-shop tool to stay up-to-date with the latest on all major media platforms Multi-channel advertising is changing the world of marketing, offering unprecedented opportunities to reach and engage audiences 🚀 Stay ahead of the curve with Adcredo! Subscribe to our newsletter now and unlock the secrets to success in the digital age.