Zerorez, Inc.’s Post

🍜 Pot Noodle: Unveiling the Strategic Genius Behind the Slurp 🍜 Have you seen this advertising gem? Prepare to feast your senses on the strategic masterpiece that is Pot Noodle's iconic slurp campaign, dissected by Lena Portchmouth, Unilever's Marketing genius. Collaborating with Adam&EveDDB, Lena sheds light on the calculated brilliance behind the seemingly audacious 12-second slurp - a move that transcended mere advertising to become a cultural phenomenon. In an era dominated by digital distractions, Pot Noodle's slurp didn't just demand attention; it commanded it. By leveraging the power of sound, the campaign cut through the clutter, imprinting itself on the collective consciousness of consumers worldwide. But IMO, what sets this campaign apart isn't just its audacity; it's the strategic alignment with the Pot Noodle brand ethos. Far from being a gimmick, the slurp serves as a reminder of the brand's unapologetic authenticity and unwavering commitment to delivering a truly satisfying experience. This isn't just marketing - it's strategic storytelling at its finest. Pot Noodle didn't just create an ad; they crafted an experience, inviting consumers to immerse themselves in the quirky world of noodle indulgence. So the next time you hear that unmistakable slurp, remember - it's not just a sound; it's a testament to the strategic brilliance of Pot Noodle's marketing prowess. To SLURP or not to SLURP - that is the question? Watch the full ad here and witness the magic unfold: https://lnkd.in/gH3j7Muu

What is creative is not always effective. And what is effective is not always creative! https://lnkd.in/gvuzPmVs While the Snoop Dogg campaign with Solo Stove grabbed eyeballs across the globe, it rarely created any impact for the brand. I would love to learn your thoughts on how an ad / campaign have high marketing effectiveness and yet be creative enough to pull attention! #marketingeffectiveness #advertising #creators

"𝐃𝐮𝐦𝐛 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐃𝐢𝐞: 𝐀 𝐋𝐞𝐬𝐬𝐨𝐧 𝐢𝐧 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐚𝐟𝐞𝐭𝐲 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 🚉🤪 Ah, '𝐃𝐮𝐦𝐛 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐃𝐢𝐞...' – admit it, you just hummed that catchy tune in your head, right? This viral meme is taking social media by storm, but it's more than just a humorous jingle. Did you know that 'Dumb Ways To Die' is one of the most successful '𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐚𝐟𝐞𝐭𝐲 𝐌𝐞𝐬𝐬𝐚𝐠𝐞' campaigns out there? It played a key role in 𝐫𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐚𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐬 on Metro Trains Melbourne by a whopping 21% in 2012 compared to the previous year. 𝐖𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐭𝐡𝐢𝐬 𝐬𝐨 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞, 𝐲𝐨𝐮 𝐚𝐬𝐤? Well, it's a blend of: ✅colorful characters 🎨 ✅an earworm of a tune🎵 and ✅a hefty dose of humor 😂 This YouTube sensation was created with one goal in mind: 𝐭𝐨 𝐫𝐚𝐢𝐬𝐞 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐚𝐛𝐨𝐮𝐭 𝐩𝐮𝐛𝐥𝐢𝐜 𝐬𝐚𝐟𝐞𝐭𝐲 𝐨𝐧 𝐫𝐚𝐢𝐥𝐰𝐚𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, roads, and while biking. It achieved this by instilling a fear of dying in the most embarrassing ways possible. The public embraced it with open arms, racking up over 40 million views in just six weeks. The 'Dumb Ways To Die' jingle even became a viral sensation on social media platforms. 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐡𝐞𝐫𝐞? ✨ Memorable, animated characters that stick in your mind. ✨ A catchy tune that's as infectious as laughter. ✨ A little mental alarm bell that rings when you think about doing something 'dumb,' like riding your bike without a helmet. 𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐡𝐞𝐫𝐞?  It's a brilliant marriage of creativity, branding, and a public message that doesn't put people to sleep. #𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 #𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐫𝐞𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 #𝐢𝐏𝐡𝐨𝐧𝐞𝐬 𝐨𝐫 𝐜𝐡𝐢𝐩𝐬; they can be used to promote public welfare and convey important messages in a lighthearted, engaging way. Brand Management class at Institute of Rural Management Anand (IRMA) has encouraged me to view such everyday things from a different perspective. My gratitude towards Prof. Preeti Priya for making the course fun and instilling brand awareness into me. Remember, not liking and sharing this post is also one of the '𝐃𝐮𝐦𝐛 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐃𝐢𝐞!' 😉 Let's make the world safer, one share at a time. #SafetyFirst #DumbWaysToDie #branding #brand_management 𝑬𝒏𝒋𝒐𝒚 𝒕𝒉𝒆 𝒄𝒐𝒎𝒑𝒍𝒆𝒕𝒆 𝒗𝒊𝒅𝒆𝒐 𝒉𝒆𝒓𝒆:

Incident turned Viral! It wasn't a TikTok trend, celebrity endorsement, or the "right" hashtag. This campaign says everything about embracing imperfections and making it your greatest strength. Some of the most influential content creators build solid communities around their weaknesses. It's all about perspective. Even the most controversial films, artists, and behaviors leave a footprint on culture cues. Turning a negatively viewed moment into an opportunity is the same mentality actors, salespeople, and athletes go through at the pinnacle of their career. Relevance isn't always about being the loudest in the room. #MarketingStrategy #TrendingRelevance #ViralCampaign #DigitalMarketing #SocialMediaTrends #ContentMarketing #BrandEngagement

We're tackling a doozy this week: the Solo Stove x Snoop Dogg campaign. Huge celeb, massive brand awareness... but wait, where were the sales? Let's dive deep into how to set clear marketing goals (because brand awareness ain't always the answer!) and crush your next campaign. Click the link to watch the new episode on YouTube and learn from Solo Stove's mistakes!

Can we talk about the Stanley Mug craze taking the country by storm? It's marketing madness! 🌟 Their water bottles, especially the "Quencher," have become the must-have accessory of the year! From suburban neighborhoods to college campuses, everyone's loving them. Did you hear? Stanley's revenue skyrocketed from $73 million in 2019 to a whopping $750 million in 2023! And it's not just about keeping drinks hot or cold—these bottles are practically art. Limited editions, like the "Galentine's Day" collab with Starbucks, turned them into collector's items. Social media, especially TikTok's "WaterTok," played a huge role. Influencers made them super popular, and now people are lining up early at Target, fighting tooth and nail, and paying big bucks for these beauties. For more info watch this video! https://lnkd.in/g8CZ_XeW #Stanley #QuencherMagic #SustainableLiving #Sustainability #Marketing #DigitalMarketing #TikTok

One thing missing from the post-mordem on the the Solo Stoves / Snoop Dogg collaboration is any discussion on the product itself. Maybe the campaign had nothing to do with sales failing to meet expectations. Perhaps Solo Stove is a niche product trying to generate mainstream traction when there isn't mainstream demand. Are smokeless stoves solving a problem that isn't really a problem for most people? Smoke is part of the fire pit experience – one that I don't want removed let alone pay a premium to have it removed. Maybe the marketing was a miss. Maybe the marketing did exactly what it intended to do. Or maybe there just aren't as many people willing to pay $500 for a smokeless fire pit as the company had hoped. #marketing #advertising #brandstrategy #consumerresearch #planneru

JUST GET ON WITH IT Pussy-footing round the edge can leave you in greater trouble. This shot is from my 13 & 18 mile route. It's always muddy here - even in dry summers. But now, as you can see, it's a quagmire. If you tip toe round the edge, you're more likely to slip in. If you're committed, run toes first - not heels, as this will likely suck your shoes off - you'll get through and maintain momentum. I find the same in business/creative problems as with large puddles: Generally, you can see them coming enough to plan a course around, although more often than not it's best to plough on through. The thing with large puddles, there's often greater purchase on the bottom. ------------ At Gorsebush, we help our clients that are stuck with their brand image. We guide them to the next level through #brand and #promotions review to enagage the right audience. Click on 'Book a 1-1 call with Harry' A 15 minute call will help to clarify your options and whether Gorsebush would be a good partner to help you achieve your company aims. #branding #trailrunning #running

Easily one of the most iconic ads out there... 🤭 Do you remember the Old Spice ad campaign featuring "The Man Your Man Could Smell Like"? If you're a fan of marketing or if you just want a good laugh, this campaign is worth exploring. The six reasons it did so well ⬇ Humor That Sticks 😂: The use of humor grabbed viewers' attention and made the brand unforgettable. It's a reminder that a good laugh can leave a lasting impression. Memorable Character 🕺: Isaiah Mustafa's portrayal of "The Old Spice Guy" was charismatic and confident. A memorable character can give your brand an identity that people connect with. Engaging Storytelling 📖: The ad told a captivating story, seamlessly transitioning from one scene to the next. Storytelling is a powerful tool in marketing. Catchy Jingle 🎶: "I'm on a horse" became an instant catchphrase. A memorable jingle can make your brand more recognizable. Social Media Interaction 💬: Old Spice interacted with its audience on social media, responding to comments and creating personalized video responses. Engaging with your audience builds a community. Viral Sensation 🚀: The ad went viral, spreading across social media like wildfire. Virality can significantly impact your brand's reach and conversion rates. There's a lot you can learn from Old Spice's success. Share your favorite ad campaigns in the comments! 👇 #MarketingSuccess #Advertising #OldSpice #MarketingStrategy

I never fail to spot a boxer dog. Maybe it's because I love them... maybe because I have one? But you know what everyone says to me when they bump into me walking my boxer.... They say, 'you don't see many boxers these days do you?!' Well I do. Theres at least 3 that I know (by name of course) in a 2 mile radius of my house! I will stop and say hello to every boxer I meet without fail (ok most dogs really, but I have a special affinity with boxers.) I also believe I know the owner more than your average stranger I might meet on the street. We have a shared experience and understanding of this 'mad as a box of frogs' dog breed. I'd even go as far as to say I like them more, just because of their dog choice. It's human nature. People gravitate to what they know, we understand people more when we have similar interests and hobbies. You might warm to someone more based on their love of a particular film, their belief in aliens or even their mutual hatred of a food that most people love. This is what I work with my clients to find, a point on resonance with their audience. Finding that one thing that will make them like you a little more than another brand. If you can find that thing and portray it effectively then you're well on your way to attracting and building trust with your intended audience! What do you see more often than others? #targetaudience #branding #brandagency