Zest’s Post

The worst may be behind us! 🎉 Consumer confidence is on the rise, and we’re seeing more showings and offers every day. The overall energy is optimistic and full of momentum. 💥 If you’ve been thinking about buying or selling, now could be your moment to jump in. 📈 Let’s chat about how we can get the best result for you in this shifting market. DM me! 💬#amandamilfordrealtor #whiterock #theagencyre #whiterockrealestate #theagencywhiterock #southsurreywhiterock #dogmom

The same question rephrased can lead to two different outcomes. Here's how to catch and avoid hindsight bias.⤵️ This bias makes people believe they can confidently predict future events, or how they might behave concerning the future. ▶️ BIASED example: "How did you know your plant e-commerce store was going to succeed with your users?" A person could never know that something may or may not succeed. Asking a question like this puts them in a hindsight bias mindset. ▶️ REWRITTEN example: "Why did you decide to open a plant e-commerce store?" or "How did you choose your target market?" Always ask questions about more objective past-behavior — focusing on recent, concrete memories.

Today is the official start of BASE. Not only have I walked away from the golden handcuffs of big tech, I have also decided to bootstrap the business to retain control. I don't want my decisions to be driven by investor expectations or pick up business to quickly grab some cash and scratch another persons itch. I want to do great work, that truly adds value to my clients and work that I can be proud of. That makes work and life more fun, for me and the people I work with. I am prepared to lose business by being honest. I'm not interested in providing false perceptions of who we are or who I am/am not. If we can add value, we'll tell you. If we we can't, we'll tell you. I am ex-Amazon, ex-Jellyfish and ex-agency start-up director. I've built teams, lost people, won business, lost business, made a ton of mistakes and made a ton of wins. I've been the strategic lead on individual accounts and client portfolio's ranging from the thousands to tens of millions in media (and revenue). My key skill is finding value and collaborating with people in the right way to unlock said value. To learn about what BASE is and what we are doing, please visit the landing page. If you've worked with me before and rate/trust me, please comment, like and share this post. Introduce people who you think would benefit from a conversation with me. Lots of love, Wes ❤️

Exciting times ahead! Here’s how we’re positioning Happy Staffy Co to launch into a brand-new market. Btw, you can use this same formula if you’re gearing up to launch your own brand or product. In the pre-pre-launch stage, the goal is simple: let people know you exist and show them how you can solve one of their problems. Next week, we’ll open the shopping cart with an exclusive offer. Did I miss anything? Drop it in the comments.

Marketing Tricks That Work! Marketing is all about understanding human psychology. Take Starbucks – they don’t just sell coffee, they sell experience. The cozy ambiance and personalized cups make you feel special. Then there's Apple, using scarcity brilliantly. Limited stock or timed product launches build anticipation, driving demand! Lastly, think of Coca-Cola's personalized bottles – tapping into personalization trends, making people buy something as simple as a soda with their name on it! Lesson? Personalization, scarcity, and emotional appeal are key strategies to elevate your brand. What’s your favorite marketing trick? #MarketingStrategy #Branding #Business

Seasonal moments are strategic opportunities for businesses to boost their sales by tapping into consumer behavior patterns - but how?! ⏰EARLY preparation (like, now) 👥Tailor campaigns to behaviors ✅Diversify your strategies 🛍️Integrate in-platform shopping By leveraging these seasonal moments with strategic planning, diverse creative approaches, and AI-driven tools, businesses can significantly enhance their visibility and sales performance during the holidays. Need some help? Let's chat 📲

Think your purchases are all about logic? Think again—emotions and social proof are calling the shots… ⮑ Emotions drive consumer decisions more than logic. ⮑ Social proof, like reviews and endorsements, strongly influences buying behavior. ⮑ Consumers prioritize convenience and speed in their purchases.

People don't buy from you because they don't trust you. Here's how to change that! Ever wonder why some brands skyrocket while others barely get off the ground? The answer is simple: TRUST. > Great Product = Trust: Tesla didn't just make electric cars; they revolutionised an industry. > Values Aren't Optional: Ben & Jerry's stands for more than just ice cream; they stand for social justice. > Relationships Over Transactions:  Starbucks isn't selling coffee; they're selling a third place between work and home. > Be the Solution, Not the Problem: Adobe isn't a software company; it's a solution provider. > Reviews Speak Louder Than Ads: Airbnb's user reviews are its strongest marketing tool. > Customer Service is King: Nordstrom proves that how you treat your customers is how you treat your business. Don't just be a brand; be a trusted partner. Trust is the currency of the future, and it's time to invest. #mostitalks #business #personalbranding

Are you 'The One' for your customers? Our latest guide reveals that while customers are more likely to leave positive reviews for good experiences, they're less likely to write negative ones for bad experiences. Only 10% will post negative reviews on social media, and just 9% on Google. Discover how to become your customers' go-to service provider and unlock the secrets to unwavering loyalty in our comprehensive report. https://birdeye.cx/kcccyn

Selling on Amazon isn’t just about optimizing and driving traffic anymore—it’s about having a product that genuinely delivers. Gone are the days when you could get by with a mediocre offering and no real brand identity. The market's evolved, and so must sellers. 🎯 Now, if you want to succeed, you need more than a flashy logo or sleek design—you need a brand that resonates with your target audience. If your product isn’t evoking a strong feeling in your customers, it's time to rethink your strategy. 🚀 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder, Customer Success Manager at Intentwise, as they break down what it really means to build a brand on Amazon today. Don’t just sell a product—create an experience. Watch the full episode to get insights that can elevate your business! 👏 #AmazonSelling #BrandBuilding #EcommerceTips #thelongergame #cartology #intentwise