Dscout

Say hello to dscout’s AI-powered Analysis! ✨ Looking to speed up the analysis of your research, without making a quality tradeoff? Our AI Analysis generates summaries, identifies themes, and categorizes topics—so you can focus on extracting insights and driving impactful change. Learn more about it here: https://lnkd.in/g5Ped7jn

⭐ NEW to Dscout ⭐ Keep all of your interview data within our platform, no matter how it's captured. Our 𝘃𝗶𝗱𝗲𝗼 𝘂𝗽𝗹𝗼𝗮𝗱 feature now lets you upload external interviews directly to Live—so you can make the most of our analysis capabilities regardless of how you run a study. Turn all of your conversations, scheduled or informal, into tangible insights effortlessly. Learn more ➡️ https://bit.ly/3UDHiAv

We had an amazing time at our meetup last night! A huge thank you to Dscout for sponsoring and making it all happen! 🎉 If you're a UX enthusiast in the Chicagoland area and haven’t already, be sure to join the Chicago UX Social group on LinkedIn to stay updated on upcoming events. We host monthly meetups where you can exchange ideas, share insights, and connect with others in the UX community—always in a welcoming and collaborative environment. Hope to see you at the next one! 😊

Research reports can be a snooze fest. If you want a more interesting and interactive way to engage your colleagues, consider making usability bingo a regular part of your sharing process. ⤵️

What'd we miss?

If stakeholders have a hard time answering these questions, it's a big sign to take a step back BEFORE starting a research project. ⤵️ 👉 What's next? 👉 What are we going to do with these insights? 👉 If we get a positive/negative response to this user flow, what's the next step? 👉 How will our research impact next steps for this product we might build in the future? There's a lot of excitement as you're leading up to research. Take advantage of that point when engagement is highest to have a sprint or meeting and align everyone on your intended impact. That way, you're not scrambling around after the fact—trying to figure out how to apply insights when other priorities start to draw attention away.

Nothing fills my cup like positive customer feedback, and boy have we received some love for Dscout's customer conference last month 🥂 "I've never left a conference feeling this inspired, heard, refreshed, and ready" - Malia Nagle "Feeling so energized, inspired...truly the best conference I've ever experienced" - Kate MacMillan "It's the very best (conference) in the field because the attendees are practitioners who do the actual work and leaders who are truly driving innovation" - Karel Vredenburg You can tune in for a replay at our virtual event, Co-Lab Continued, on Nov 20-21. Register today for access 👉 https://lnkd.in/eHzxGG_f

🔍Continuous discovery is an ongoing approach to user research that involves regularly engaging with customers to inform product decisions and uncover insights in real time.🔎 This week I had the chance to learn more about this research practice in Dscout’s Research, Design, Repeat webinar with Bradley Mattan from Vivid Seats, where he shared how his team applies continuous discovery to drive business growth and collaboration. Here were some key takeaways on how Vivid Seats leverages continuous research to drive meaningful, data-backed decisions across product teams: 🔄 Embedded Matrix Model: Vivid Seats has each UXR embedded within product teams, a setup that promotes closer collaboration with designers and stakeholders—a powerful model, especially for smaller teams. 🛠️ Continuous Discovery Research: To keep up with rapid development, Vivid Seats implemented continuous discovery research, speaking to customers weekly. This approach fosters rapid feedback on prototypes, helps uncover pain points, and empowers teams to prioritize features confidently. 📷 Interview Snapshot for Concise Deliverables: Brad highlighted Teresa Torres’ Interview Snapshot method as a powerful tool to capture insights from regular customer interviews in a concise, consistent format. This approach benefits continuous discovery by enabling teams to quickly synthesize findings, identify patterns over time, and share insights across teams efficiently. It supports better decision-making by making insights easy to digest and revisit, helping stakeholders stay informed and aligned without the need for lengthy reports. 📈 Data-Driven Decision-Making: Continuous discovery supports a culture of iterative, data-backed design decisions, including rapid A/B testing and targeted design updates. For teams starting out, Brad shared the importance of intentionality in your approach and involving leadership from the start to build trust and buy-in. Vivid Seats’ approach emphasizes practical, iterative insights that drive business impact. Thank you Colleen Pate for your wonderful facilitation and Brad for sharing best practices, this webinar was insightful and informative! #UXResearch #ContinuousDiscovery #UserExperience #ProductDesign #DesignThinking

🌟 Thank you to Dscout for bringing together the UX Research leadership community in San Francisco! It was a wonderful evening to connect with so many local, talented professionals, share insights, and discuss the future of our field. In our rapidly evolving industry, the value of connection cannot be overstated. Through these gatherings, we inspire one another, challenge our perspectives, and grow as leaders. 🚀 #UXResearch #Networking #Leadership #AmazonDesign #AmazonResearch #dscout

Meet Lindsey Sherwood—Mom to Louie (3, human) and Bricks (11, doberman 🐾), and Lead Account Manager to our team. By day, she supports enterprise clients and building strong partnerships with some of the most complex, influential companies in the world. We got to talking about her career journey and what she's learned from her first SaaS sales role.