Zions Bank’s Post

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Crawfishing trips with his son Jake were the inspiration for Mike Burrell to create more effective traps and start his company, Crayster, in 2005. “We didn’t create our traps to make money — we had a passion for crawfishing and wanted to share it with others,” Burrell says. “Our customers recognize our shared passion and it’s created strong brand loyalty.” In this article, Burrell shares strategies for cultivating a loyal following as well as how Zions Bank has supported his business for two decades: https://lnkd.in/gmwBWN4u #SmallBusiness #Entrepreneur

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