Zions Bank’s Post

Come join this informative virtual workshop on marketing with radio in today's age! #ZionsBanker

61% of marketers say improving full-funnel media investment is a high or critical priority over the next 12 months, according to DAC-commissioned global marketers survey. Keeping that in mind, have you considered investing in audio? A recent report from Audacity states that audio (ie. podcasts, ad reads, radio, etc.) has a 45% conversion rate, versus social media at 38%. What's even more interesting is that they state Audio moves the needle at every point in the funnel, from awareness to consideration to conversion. Take a look at the report and let us know what you think. 👂

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK & Northern Europe, Ed Couchman. On the Shiny New Object Podcast, he shares insights into how listeners are bringing audio into everyday activities and how marketers can take advantage of a subtle new way of advertising. Listen to the full episode - https://lnkd.in/eQ6UZhjg #digitalmarketing #audiomarketing

YouTube to introduce 'Watch Page' for news to help users access credible news: https://lnkd.in/d9YgUnyJ Key points: 1-Watch Page' for news with an aim to gather and showcase content from authoritative sources across various formats, including video on demand, live streams, podcasts and Shorts. 2-In today’s digital news landscape, viewers are increasingly seeking out many different types of content. 3-The news watch page will pull together content from authoritative sources across video on demand, live streams, podcasts, and Shorts, allowing viewers to deep dive and explore multiple sources and angles. 4-All on one watch page, people will be able to find relevant long-form video, live coverage, and Shorts to quickly catch up. 5-YouTube is also launching the Shorts Innovation Program for News - an initiative to strengthen news organisations’ short-form video capabilities through financial grants and specialist support.

Attribution drives every marketing campaign - and with enough scale, you can see some exciting data with audio. A recap of a current PODCASTING campaign for a high-ticket service found the following: 👂 1.6 Million delivered impressions to our target audience. ➖ Proper distribution between our target markets. 👯 reach of over 334,000 people - frequency about 5. 💻 of those who heard the podcast ad - 3,700+ visited their web-site. ⌚ 6p-9p we delivered over 17% of the impressions. Times have changed, see what our attribution tools can do to make your next marketing campaign successful.

There is no doubt that #audio #advertising is top tier when it comes to connecting with your audience, as many studies have shown. But how do different audio elements come together to make for an engaging ad experience? Which pieces of your ad creatives matter most for holding on to your audience's attention? This Audio Attention Report, from Veritonic and Realeyes, can give you a better picture of how listeners are responding to your audio ads, and how to deliver the best results from your #digitalaudio #marketing. Download the full report to learn more🎙 🎧 📈

We are very proud to have partnered with #Realeyes to unveil the first ever Audio Attention Report, providing advertisers with granular and unparalleled performance data that allows them to optimize their audio and podcast ads, and increase their ROI. Learn more & get your copy here: https://hubs.la/Q02lBfMm0 #audioattention #audioadvertising #advertisingefficacy #realeyesit

2024 is almost here and these are our predictions for digital trends next year. Long-form content is in. After the short digital attention spans brought on by the pandemic doom scrolling, longer podcasts and live streams continue to pick up steam among younger users. We think they'll become even more common as TikTok and Reels continue to extend maximum video lengths.

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK & Northern Europe, Ed Couchman. On the Shiny New Object Podcast, he shares insights into how listeners are bringing audio into everyday activities and how marketers can take advantage of a subtle new way of advertising. Automated Creative Listen to the full episode here - https://lnkd.in/eQ6UZhjg #digitalmarketing #audiomarketing #advertising

SoundDrop (powered by USONIQ) allows you to use your digital media (songs, videos, podcasts etc) as a trigger for delivering digital content and experiences to your audience's mobile phones when they are actually engaging with your brand. Imagine using sound as a way to deliver a message to a mobile phone. That's what SoundDrop is about. AirDrop anything using sound! More info 👉 info@audioalgorithms.com #usoniq #sounddrop