Zambezi’s Post

Dive into the FAST Lane: Unleashing the Future of Advertising! From the rise of Free Ad-supported Streaming TV to personalised ad experiences, conquer challenges, and glimpse into the limitless future of FAST Advertising. Are you ready to transform your advertising game? 🚀 📈 #fastchannels #advertising #personalised #fast #fastdistribution #channels

"The streaming age is here to stay", comments James Hill, Chief Commercial Officer, EXTE. With Connected TV (CTV) becoming an increasingly more crucial medium in the digital industry, how can brands make their content stand out in such a competitive landscape? 📺 Alistair Wedderburn, Senior Display & Mobile Manager at ROAST adds, "The success of CTV will rely on sport advertising because events like the Super Bowl are still mostly dominated by linear TV broadcasters. As we begin to see more and more tech/streaming companies invest in advertising at these events, we will begin to see CTV become a more popular choice of advertising. In turn, slowly but surely, more sporting events will be available on these 'On Demand' services." Check out Hill's full article in NewDigitalAge following the link in the comments. #CTV #ConnectedTV #Digital #DigitalUpdates

"Really smart CTV planning is CTV planning that happens holistically with linear." Pooja Midha, EVP and General Manager of Effectv joined leaders from deben, Horizon Media, and Innovid at #CIMMSummit2024 to explore why the planning and buying playbook for CTV is different than traditional TV. #tvadvertising #advertising #connectedtv

I will be moderating a session at PDMI West on Wednesday, Oct 9th from 11 a.m. to Noon. Join me for a discussion on "Executing a Campaign Across CTV, Streaming, and Linear TV", presented by the Workshop Council. This session will delve into the strategies necessary to excel in today's advertising landscape, covering everything from creative execution to measurement and attribution. https://lnkd.in/gBc2Bft2

Are you putting your advertising dollars into streaming? Search? Social Media? Everything has it's value but DO NOT discount the value of the tried and true Broadcast TV! Politicians place the bulk of their ad dollars into Broadcast TV because they have a short window of time to promote themselves and win their jobs. They know its value. If Broadcast TV can have a huge impact for them in such a small window of time, imagine what it can do for your brand! #marketing #advertising

The Retail Media advertising space reminds me of the evolution of the cable TV to the Streaming space. Streaming platforms began to take viewers into their walled garden so individual providers, like NBC, CBS, etc., began creating their own walled gardens. Some are competitive but I'm noticing a consolidation beginning. Retail Media has introduced walled gardens but the demand is limited to their own inventory (companies that offer products they carry) so their version of consolidation is partnering with 3rd parties for demand or syndicating their data (customers) to be used outside their walled garden. It will be interesting to see how far the pendulum swings. https://lnkd.in/gvkJkQSP

Interesting quick read on how Retail Media advertising continues to evolve...

Which sports event boosted TV ad impressions by 49% YoY? And how is primetime TV reshaping the ad landscape? Download our latest report to dive deep into these trends and more, offering data-backed linear and streaming insights to help optimize your ad strategy for the second half of 2024. https://lnkd.in/eYqb45ir Here's a sneak peek at what you'll find inside: 📈 The daypart that grew 2.62% in TV ad impressions. 🍔 QSR, insurance and auto brands with stronger streaming SOV vs. linear. 🏆 The sports event that became a top-20 program by ad reach. 📺 The daypart contributing to over 26% of all national linear TV ad impressions.

This year’s Super Bowl saw record-breaking viewership, both in total and more importantly, via streaming. An estimated 34% of all viewers watched via streaming platforms (up 21% over last year) - that’s 42 million viewers. Where is your message being seen? Are you adapting your strategy as viewing habits change, or are you relying solely on traditional linear platforms that continue to see viewership attrition? https://lnkd.in/g2Fh6Rz5 #ApexMedia #broadcasting #TVproduction #adsupply #broadcasting

📺 Roxi has just unleashed the first #interactive #broadcast #TV channel in the #US, and it's a game-changer for #advertisers. With "FastStream" tech, your TV receives a temporary #app download, making the channel interactive and nimble. But here's the exciting part for advertisers – the potential for #targeted and #engaging #ads. 📈 Picture this - seamlessly integrated ads that allow viewers to #buy products #directly from their TV, #personalized #advertising based on #viewer #preferences, and interactive #promotions that captivate #audiences. 🎶 Music is just the beginning – envision buying directly from your TV, accessing on-demand weather and personalized news segments. Sinclair, a major player in US broadcast TV, recognized the #potential and partnered with Roxi to stay ahead in the #streaming era. The TV #industry has to adapt to be more flexible in our fast-paced #digital world. We will see where this is about to go.