Zoe Cheng’s Post

Sustainability peeps! We are looking to expand our team for sustainability! Join us if you’re passionate about making a change, using data for the greater good in our HK office!

🚀 Marketing in the fast lane! 🚀 In today's marketing world, where consumer habits shifting fast, we're all on a quest to make strategies count. How do we ensure our marketing efforts are not just splashes in the ocean 🌊 but make real differences? 🌟 I'm excited to share that Ekimetrics will be part of an insightful discussion at The Marketing Society's event this week on the 17 Oct in Singapore , with marketing leaders Chiradeep Gupta from Unilever and Cheryl Lee from L'Oréal on marketing effectiveness and measurement, moderated by Olivier Kuziner and a special edition sharing on unveiling insights on how APAC's marketing & media benchmark for consumer goods! Join us for an insightful morning as we dive deep into the power of marketing measurement! PM me to RSVP hashtag #EkimetricsAPAC #MarketingMeasurement #MMM #APACMarketing #ROI #APACevents #Thoughtleadership #Consumerbrands Zoe Cheng Yishan Feng Michael Camplejohn

Happy to share the 5 emerging marketing trends in APAC for consumer brands! Piggybacking on the whitepaper our team recently published on the APAC marketing benchmark for consumer brands. Have a good read! #Ekimetrics #Winningstrategies #APACBenchmark #Thoughtleadership

Budget season is here! Are you planning how to create the most impact with your marketing budget yet giving the best #ROI. Join us at The Marketing Society's joint event on the 17 Oct in #Singapore with Ekimetrics to share more on how brands leverage marketing analytics and measurement to have the maximum impact in marketing whether it is creative effectiveness, digital marketing, or influencer marketing investment. Join us! If you are interested to join and you're not a marketing society member yet, PM me! Brynie B McBurney | Gita de Beer | Olivier Kuziner | Michael Camplejohn | Yishan Feng

Our yearly marketing benchmark for consumer group is launched! Kudos to this years team working on this: Ryan Hyong Uk Kim , Yishan Feng , Jack Chow , Marco Seto Advisory team: William J. Ferrell II, Olivier Kuziner Check out our latest impact in marketing ROI for consumer goods. Happy reading!

🌍Join Us for the Microsoft Cloud for Sustainability In-A-Day Bootcamp! Are you passionate about sustainability and eager to leverage cutting-edge technology to make a real impact? Join Ekimetrics’ session on **Microsoft Cloud for Sustainability’s Sustainability Academy** As proud partner of Microsoft globally we are excited to be hosting this training session. **📅 Date:** October 3, 2024 **🕙 Time:** 10:00 AM – 4:00 PM SGT **📍 Location:** Virtual This workshop is designed for technical professionals ready to drive sustainable practices within their organizations. Gain knowledge and hands-on experience with the latest Microsoft sustainability solutions, learn to design emissions calculations, and build impactful reports. 🔗 [Register now] to secure your spot! 👇🏻 https://rb.gy/4xenkf Don’t miss this opportunity to be at the forefront of sustainable innovation. We look forward to seeing you online! ✨ #MicrosoftCloud #Sustainability #Innovation #Ekimetrics #SustainableFuture Vijay Rangarajan (VJ) , Celine Wong , Siddharth Jhanji , Olivier Kuziner William NAIT MAZI 🐼 Théo Alves Da Costa Christine Huang

 Be ready for IABHK C24 tomorrow! 🌟 💡We are thrilled to welcome 1,000+ attendees from 10+ regions to join us for a one-day conference and exhibition filled with inspiration and networking! 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT (Registration starts at 8:30am) 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥 Format: Physical / Virtual (Zoom Webinar) More importantly, don't forget to join our session in the afternoon for the measurement panel and big surprise in the afternoon! See YOU!! 🌟Panelists: 🔸Leona H., VP, Growth Strategy & Operations, Crypto.com 🔸Yang Gao, MarTech & Experimentation, Klook 🔸Johnnie Leung, Senior Director, Business Development, The Trade Desk 🔸Andy Ann, Co-Founder, YAS 🔸Moderator: Olivier Kuziner, Managing Partner APAC, Ekimetrics ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive

C24 is happening next Thursday! 🚀 Join me and our Ekimetrics team at IAB Hong Kong event next week where Olivier Kuziner will be moderating a panel focusing on the usage of data and diving into the critical role of AI-driven predictive modeling in navigating the complexities of digital privacy. Join us for an enlightening discussion to learn how to leverage cutting-edge AI technologies to drive business growth and improve customer insights in this rapidly evolving digital landscape. Discussion Highlights: 🔍 Discover how to leverage AI to effectively manage data privacy 🔐 Learn about the latest developments in AI-enabled predictive modeling, privacy and AI measurement implications for improving data quality and segmentation 📈 Explore how to leverage AI to unlock business growth opportunities in a data-driven world Details: 📅 Date: 26 Sep 2024 (Thu) ⏰ Time: 3:20 PM - 4:00 PM HKT 📍 Venue: Main Stage, N201 🎤 Language: English 🌟Panelists: 🔸Leona H., VP, Growth Strategy & Operations, Crypto.com 🔸Yang Gao, MarTech & Experimentation, Klook 🔸Johnnie Leung, Senior Director, Business Development, The Trade Desk 🔸Andy Ann, Co-Founder, YAS Digital 🔸Moderator: Olivier Kuziner, Managing Partner APAC, Ekimetrics ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and more online Still chances to get tickets here: https://bit.ly/JoinIABC24 📩 Enquiry: c24@iabhongkong.com #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing #DigitalPrivacy #AIPredictiveModeling #DataQuality Yishan Feng, Michael Camplejohn Serena Chan Jean Wu Janys Li , Qi Wang , Joyce Ng William J. Ferrell II Celine Wong Siddharth Jhanji Yibei C. Ryan Hyong Uk Kim

The roundness of the full moon 🌕 means togetherness and this means it’s time to spend this special time with your loved 💕💕💖ones, family and friends. Wishing you a happy 🏮mid autumn festival and enjoy a belly full of delicious 🥮moon cakes and laughters!! Ekimetrics Yishan Feng Olivier Kuziner William J. Ferrell II Celine Wong Siddharth Jhanji Joyce Ng Yibei C. Jean Wu Michael Camplejohn Ryan Hyong Uk Kim #seasonsgreeting #fullmoon

Last week riding on the rethink weekend was a very engaging panel discussion on “The Role and Importance of Workplace Culture in Corporate Sustainability and Sustainability Transformation,” part of the ‘Conservation Conversations’ series Moderated by Rasheed Shroff, the panel featured: 🌱 Rebekah LeBrun (nee Bradley) from SLOWOOD 🌱 Oliver Haas from Cathay Pacific 🌱 Charlotte Lafitte from Green Office Project by Banyan Workspace It was a discussion 💬 close to my heart as our company is currently going through major sustainability transformation and we are going to be Bcorp this year. It was a real sharing on how sustainability goals requires both top-down initiatives and bottom-up engagement. Hong Kong 🇭🇰 corporates are thought to be to backward thinking and not acting upon the climate change action but we know that it is due to lack of education and awareness, and it’s not that they don’t care. To encourage corporates and people to start this change, we must start giving them choice to be sustainable. Glad to join this panel to hear about the challenges from service and brand side as well. We can start by doing our small part, whether is getting ourselves educated about this topic, try to live sustainably. It starts by small actions and that’s what I tell myself everyday. Thanks for a great sharing! #HongKong #Sustainability #takeactionnow 1880 Hong Kong