Today we launched a ground-breaking partnership with our colleagues from the Southern Airports Alliance (Dunedin Airport and Invercargill Airport Limited) and the eight southern Regional Tourism Organisations (RTOs) under the banner of Southern Way. Supported by Air New Zealand, the initiative encourages people to use the airline's multistop booking tool to fly into one of the three airports, rent a vehicle to explore the region, then fly out of another. “We’re excited by the opportunities this opens up, and we believe there are real benefits for everyone in spreading visitors widely around the region, rather than having them concentrated in a few hotspots,” Queenstown Airport Acting Chief Executive Todd Grace says. “This is a meaningful way of supporting the regenerative tourism aspirations of our community and the lower South alongside Dunedin and Invercargill airports.” Learn more about the campaign partnership here: https://lnkd.in/gm9TVqjN #RegenerativeTourism #Collaboration #OneTriptoSeeitAll
Inspiring!
Founder • Diver • Sales & Revenue Strategist • Passionate Sustainable Tourism Advocate
3moSuch a cooler initiative - been encouraging our domestic clients to do the same. Some incredible back roads throughout the deep south!