Z&R Realty’s Post

#IllinoisAdvertising wishes you a Happy Fourth of July! We hope everyone has a great day filled with lots of yummy hot dogs and dazzling fireworks! 🌭🎆 What's your favorite part of 4th of July? Let us know in the comments below 😁 #Illinois2024 #ADVillinois #AdvertisingatIllinois #advertising #firstinadvertising #UIUC #MediaAtIllinois #Illinois #DiscoverAdvertising #futureofadvertising #digitaladvertising #Advertising #summer #FourthOfJuly #4thOfJuly

The Power of Beach Towels: Never underestimate the power of a branded beach towel. It's more than just a towel; it's a mobile billboard, a conversation starter, and a statement of identity. Turning every moment into an opportunity for brand exposure. 🌊🧴#promotionalproducts #brandedmerch #advertising

Call it a sign of the quirky and uncertain times, but selling nostalgia is resonating with consumers. Mountain Dew is “reclaiming the mountain” with a rebrand with a return to its Appalachian roots. In our acronym and abbreviation-heavy culture, "The Dew" is going full "mountain", by replacing MTN on its labels, along with a whole outdoors theme. It feels like Grizzly Adams for today's glamping society. Perhaps, the branding is all about making the outdoors cool again. The rebranding complete with snowy top peaks, rolling river and lush trees along with rays of sunshine feels more like an ad for the national park service. Maybe, there's a potential partnership with parks in the works. Either way, I like it. For those who aren't in the know, Mountain Dew's name originated from a centuries-old mountain slang term for moonshine. Tennessee natives Barney and Ally Hartman chose this name because their fizzy drink was originally created as a mixer for whiskey in the early 1930s. While much of today's Mountain Dew culture seemingly is more associated with video gamers and skateboarders partaking the soda with Doritos or some of other snacks, going to its outdoorsy roots signals a new kind of freedom. Anything that gets people to go outside more isn't necessarily a bad thing, right? Suddenly, I have a hankering to go to the park with a Mountain Dew and a slice of pizza https://lnkd.in/gcrandZD #mountaindew #beverage #nostalgia #branding #logo #design #consumers #pepsico

To forge a brand that doesn't just exist but thrives at the zenith of consumer devotion, you must invest with unyielding determination and vision. Performance marketing? It's a mere stepping stone—a plateau that, while necessary, inevitably capsizes into the abyss of consumer fatigue. To transcend, to truly innovate, you must navigate into the uncharted waters of the blue ocean, where the creation of a fervent, almost religious following lies. This isn't about reaching customers; this is about birthing disciples—zealous brand advocates who will herald your message, stand as unwavering sentinels, and champion your cause with a fiery passion. We, at our core, recognized this sacred truth as we sculpted a brand that didn't just stand for something but stood apart. "Built For The Mission" wasn't merely a slogan; it was a battle cry that resonated in the very essence of our being, only to watch the echoes of our spirit reflected in Yeti's "Built For The Wild." Our message, our ethos, was mirrored closely, a testament to the power of our brand's soul taking flight. The untold sagas of how we crafted this monumental brand are many, each a testament to the calculated risks, the bold strokes of genius, and the steadfast perseverance that propelled us through the annals of time. To etch your name into the annals of branding legends, timidity is your greatest foe. Hesitation? The harbinger of your demise. Your adversaries are poised, ready to ravage your market share, to feast upon your complacency—dare to be audacious, or be devoured. Remember, when YETI sought to expand its empire, they invested in the intangible allure of a brand, the intellectual property that resonates beyond mere metrics of performance. They bought into a legacy, a narrative woven into the very fabric of the wild. And that, my friends, is the ultimate conquest—not just market share, but mindshare. Embrace innovation with every fiber of your being, for it is the lifeblood of your brand's immortality. https://lnkd.in/grETb9-2 #Yeti #MYSTERYRANCH #brand #brandbuilding

Whether you like SITKA Gear's new camouflage pattern (Optifade Cover), or not, doesn't mean crap. It's how the eastern whitetail deer sees the pattern that matters. The amount of research that went into creating this specific camouflage pattern is astounding. (See the 3-min video link in the comments - it's fascinating.) What is also remarkable is how marketers can forget that not everyone sees the world as they do. Often, marketing decisions are made via personal preference, or even worse, by committee. And just as often, they are made in favor of the safer choice. Less often, in favor of the audience. In a tree stand, you want to blend in. In marketing, you want to stand out. But you need to understand how the target sees the world before you can make any critical decisions. One other curious point that I just can't wrap my head around... why would Sitka wait until Sept. 9 to release this line of camo? For most of the south, archery whitetail season has either already opened, or will soon. I bought my camo months ago. SMH.

How Two Ponies in Sweaters Stole the Show: A Marketing Lesson from Scotland As marketers, we’re always looking for that sweet spot between creativity and impact. And sometimes, the simplest ideas make the biggest splash. Case in point? Scotland's brilliant tourism campaign featuring two Shetland ponies—Fivla and Vitamin—dressed in cozy, hand-knit sweaters made from local wool. Why did this work? It was pure visual magic. These ponies, set against the stunning Shetland Islands, created a perfect blend of cuteness and cultural pride. The sweaters weren’t just for show—they highlighted Scotland’s rich tradition of wool crafting, adding depth to the campaign. But here’s the real takeaway: Emotional connection drives engagement. The image of ponies in sweaters wasn’t just adorable, it was shareable, memorable, and tied to a story. People smiled, clicked, and shared. This is a great reminder for us marketers: sometimes, all it takes is a simple, authentic idea that tugs at the heartstrings to create buzz. Whether it’s ponies in sweaters or something equally unexpected, keeping it fun, visual, and meaningful can make all the difference. #MarketingTips #TourismMarketing #CreativeCampaigns #Scotland

How cute are these custom key chains? Side 1: Find your Muse Side 2: #rpmliving ❤️ This only cost $37 for a pack of 100. 🤩 You can always find creative ways to make residents feel special and raise your brand awareness❕ #musewintergarden RPM Living #propertymanagement #marketingideas

At I Am Marketing, our results speak for themselves. Our comprehensive marketing strategies have consistently delivered impressive outcomes for our clients. From increased online presence to boosted sales and brand recognition, our expertise can help you achieve your marketing goals. 🚀 Visit our website to learn more about our proven track record and how we can elevate your business📈 For more details, visit WWW.IAMMARKETING.UK #iammarketing #marketing #digitalmarketing #socialmedia #creativeservices #contentcreation #photos #videos #photoediting #videoediting #visualstorytelling #reels #viral #advertising #transformyourvision #client #growth #results #success #promotion #eastmidlands #nottingham #derby #lincoln #birmingham #leicester #fyp

"Giveaways are like a ray of sunshine on a cloudy day – they brighten up your life and put a smile on your face.” And that's our achievement with our valued client "Seoudi" ‏For business inquiries, DM us . #advertising #advertisingagency #advertisingphotography #advertisinglife #advertisingphotographer #AdvertisingDesign #AdvertisingCampaign #advertisingphoto #AdvertisingGuru #advertisingservice #advertisingworks #advertising101 #advertisingart #advertisingdesigner #advertisingposter #AdvertisingWin #advertisingbillboards #advertisingdesig #advertisinggifts #advertisingsolutions

The higher the value/list price of an asset, the smaller the qualified demographic becomes. Marketing, alongside list price, IS the most critical element in selling a home for the most the market will bear. The broader the marketing, the more eyes will be set upon the subject asset, which equates to more attention/interest. I'm honored to have been entrusted to sell this, magnificent, home and I'd be, equally, honored to sell yours. Want to sell in King, Snohomish, Skagit or Whatcom County ? You want results, I get results.....and you're viewing some of my marketing right now. 👉 It's 𝐍𝐎𝐓 the market, it's the marketing. 👈 mikcohen.com