Zillow Powers MSN's Real Estate Search
Real estate information resource firm Zillow (NASDAQ: Z) announced on Tuesday that it would now be hosting MSN Real Estate’s search page, a report on Realtor.com’s Inman News revealed.
Zillow inked the deal the same day with MSN and will be succeeding Realtor-owned Move Inc. Move Inc. (NASDAQ: MOVE) powered the site for over 10 years.
Inman News noted that Zillow also took over AOL Real Estate’s search from Realtor.com in December 2013.
“Integrations like this are important for home sellers and real estate professionals who list their homes on Zillow because it helps them achieve maximum exposure at no additional cost,” Zillow CEO Spencer Rascoff said of the deal.
Aside from Zillow.com, AOL Real Estate, and MSN Real Estate, Zillow’s real estate database also caters to Yahoo Home and HGTV’s FrontDoor.
The MSN deal will allow Zillow to expand its audience, according to the report. ComScore data showed that MSN Real Estate had 5.4 million unique hits during the month of May.
The report added that when the total number of MSN’s Real Estate visitors is combined with Zillow’s for the month of May, the sum generated more traffic for web sites powered by Zillow.
“63 percent of all visitors to a real estate site that month would have visited a site powered by Zillow. That’s a jump of 5.8 percentage points, representing 59.2 million unique visitors,” the report said.
Zillow offers a listings feed program for all sorts of home sellers—from agents to homeowners looking into selling their house—that pushes the listings to partner websites like Yahoo.
This program, and through Zillow’s Partnership Platform, individual real estate entities to syndicate its client’s listings and other marketing materials on Zillow.com and its partner sites.
Zillow’s unique visits reached a whopping 76 million last March, according to Geek Wire.
In related news, companies like real estate marketing app creator RealBiz Media, Inc. (OTC: RBIZ) are also increasing their share in the market by creating disruptive video technologies that could to capture new business leads.
RealBiz’s MicroVideo App Platform and its recently rolled out Nestbuilder Agent, for instance, have been able to tap new markets that are difficult to penetrate due to the fragmented nature of the real estate segment.
With improved customization capabilities, an intuitive analytics dashboard, and professional video creation, editing, rendering and syndication functionalities, RealBiz’s solutions empower agents to market their listings all by themselves for a fraction of the cost.
RealBiz CEO Bill Kerby notes that market acceptance was so far positive for its products. Its MicroVideo Apps, for instance, are able to engage consumers for as long as 11 minutes, as compared to national websites, which are only able to hold consumers’ attention for an average of three minutes.
Additionally, since launching in March, over 350,000 have signed up for Nestbuilder Agent.
RealBiz Media, Inc. is a real estate digital media and technology firm focused on developing proprietary video processing technologies for the real estate brokerage market.
The company’s stocks traded at 0.17 on Tuesday, up by 13.33 percent from its previous close, based on latest market data.
Zillow’s stocks meanwhile closed at 140.69, down by 1.57 percent.