Emerging Digital Markets by Larry Hood

The current media system is one of the most competitive major industries in U.S. commerce. Much of the media in the United States is operating in the same market. All the content is being interchanged between different media.

Due to convergence, two or more things coming together, media has been saved. Because of the ease of access to send the same message across multiple and different mediums, the message is more likely to be heard. Due to the higher amount of capital and funding, the media outlets are able to stay competitive because they are trying to reach more listeners or readers by using newer media.

The argument is that the consolidation of media outlets, across multiple ownerships, has allowed for a better quality of content. Content is interchangeable, and as such, making the media market less concentrated than previously thought. The idea being that since the same story is being pushed across multiple different platforms, then it can only be counted as one story from multiple sources. The content is more readily available, making it far easier for individuals to access than traditional methods.

Based on significant recent advances in streaming digital technology developers and publishers can now create niche entertainment and utilize the internet to bring high quality content without barriers from years past. In short, the internet TV revolution is as much about satisfying consumer preferences as it is about entrenching, and strengthening existing businesses.

References Source: Compaine, Benjamin. "Domination Fantasies". Retrieved 3 May 2011

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