5 Proven Ways to Get More Fitness Clients
5 Proven ways that can help jump-start your personal training career
Many personal trainers new in the space make the mistake of assuming that once you’re certified, clients will start pouring in. Unfortunately, this isn’t the case. Without an effective marketing plan, no one’s going to know about your services, no matter how great you are.
Luckily, there are a ton of effective marketing strategies you can implement today so you can start landing clients and establish yourself as an authority in the field.
1) Write for Industry Blogs to Increase Authority
A great way to showcase your expertise in the health and fitness space is by writing for reputable media outlets. Make a list of various websites and magazines in the industry and reach out to the person in charge of content. Then, pitch them your idea for an article to post on their website.
When someone comes across your article, you’re automatically seen as a fitness authority and readers who resonate with you will turn into paying clients.
2) Engage with Clients on Social Media
Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
Engaging with clients on social media will help demonstrate your expertise in the fitness field, which can turn readers into long-term clients. Answer any questions they have and try to provide as much value as possible in every conversation.
3) Create a Hyper-Focused Niche
A great way to stand out in the personal training industry is by narrowing down your niche and catering to a laser-targeted audience.
For example, if you’re proficient in helping elderly adults build muscle with home workouts, consider making this your core service as a personal trainer. Not only will you become an authority faster, but you’ll have clients reaching out to you because your services are exactly what they need.
4) Add Testimonials to Your Website
When people are browsing around for personal training services, they’ll often look at reviews from past clients. Make it a habit to ask for a written or video review from each and every one of your clients to post on your website.
Prospects who land on your website and see these testimonials will see that others have had a good experience working with you and will be more inclined to sign up for your services.
5) Develop a Consistent Content Marketing Strategy
Writing and publishing content on your own website is one of the most effective ways to bring clients in. You can then promote your articles using paid advertising or share it on your social channels to increase the amount of traffic and visitors who see your articles.
This is a great way to demonstrate your expertise in the industry, which builds trust and credibility to your services.
No matter how great your services are, without a marketing plan set in place, getting your name out there in the sea of personal trainers can feel close to impossible.
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