5 Ways to Set Meetings with Coffee

Buying a prospect or customer a virtual coffee is not much different that asking them to coffee or lunch in real life.

Need ideas on ways to use eGifts from your sending platform to set meaningful meetings? Look no further.

The Coffee Meeting

If you were in a role where you had to meet prospects in person, it wouldn't be uncommon to ask them to sit down for a coffee to chat. Use coffee as the purpose of your sit down.

"Hey, mind if we grab a coffee and have a 15 minute chat about your business strategies?"

Expect curious responses about how its possible to grab a coffee - to which you respond with your eGift and set the meeting.

Pitfalls to avoid: Don't use bribey language like "I'll buy you a coffee for your time."

The Content Coffee

Did marketing just send an awesome white paper to your team? Do you have some case studies that you're about to send out to all of your prospects?

Let's be honest... nobody is going to read it.

I think it's important to send good content, it will definitely get clicks and make impressions. But at least for me, response rate is pretty low when I send out white papers and case studies (or any kind of template).

Use your coffee eGift link and a message like "Grab a coffee on me while you read it over" as a way to track their interest and have a reason to follow up to set the meeting.

Pro Tip: Sendoso alerts you as soon as they click and when they use your eGift.

The Coffee Bump

For those hard to reach prospects that you eventually need to get ahold of, try using the coffee bump.

This is for those people who already know who you are and just aren't getting back to you. A simple little bump to let them know you're thinking of them.

Try something like, "Hey John, been reaching out for the last few weeks and I'm sure you're super busy. Grab a coffee on me this week with this link and let me know when you're available."

I'm always surprised by the responses I get when I offer something instead of asking for something - try it!

The Coffee Confirmation

Do you ever set a meeting over the phone or email and get worried they are going to forget about you by the time the meeting takes place?

Use your coffee eGift as a meeting confirmation. It's a nice thing to do and helps confirm their interest to make sure it's a meaningful meeting.

Something like "Hey Sarah, reaching out to confirm our meeting tomorrow and buying you a coffee to grab before we talk. Let me know if you have any questions beforehand."

At Sendoso, we have a coffee gift card sent automatically before every meeting.

The LinkedIn Coffee Connection

If you spend time on LinkedIn and read posts from the Sales community, you have most likely seen posts about how much people hate being pitched by new connections. It's pretty much a meme.

So how do you make an impression and get a response without pitching?

Try this personalized approach that I picked up from my partner Zoe Jessup.

Final Thoughts:

Virtual impressions like Coffee eGifts give you a talking point and way to connect that's more human.

Use them correctly and see your response rate increase dramatically.

Want to chat about creative ideas for your team? Email me at giano.fiore@sendoso.com or book time with me using this link.