April 2024

No fools. No tricks. Just the trends.  

• No, it’s not a 2020 flashback. Sourdough really IS trending again. Just ask @the.sourdough.lady  
• Chartreuse fans resoice. It’s time for the Alaska to have a moment.  
• Proof rice pudding doesn’t have to be dull.  
• All hail hydration – from packets to RTD, hydration-focused beverages like Plink and Leisure Proect ruled the scene at Expo West.  
• Eater released guide books to NYC and LA. Yes a book – paper and all.  
• Short King Spring is in full effect. 
• Guess you can never have too many canned cocktails. 

• Baby on board. People are going abroad for infertility treatments.  
• Dubai International Airport (DXB) was recently named the most opulent. No surprises here.  
• Sharpen your pencils. Hilton purchased Graduate Hotels.  
• The last solar eclipse passing over the U.S. for the next 20 years is happening April 8, bringing big travel trends along with it.   
• Mind the trail - the California superbloom is back. 
• Beis took scratched suitcases and turned it into a viral moment with a luggage “car wash” pop-up. 
• Agritourism is in. Travelers are increasingly swapping hotels for serene farm stays.  

• Trader Joe’s released a mini TJ’s totebags and people lost their ever-loving minds  
• Wendy’s CEO discussed – and clarifies - “dynamic pricing.” 
• The hot take no one asked for: Lamar Odum and Caitlyn Jenner team up for a sports podcast.  
• Gen Alpha is driving 49% of drugstore skincare sales and they can’t even actually drive yet.  
• Beyonce broke the internet (again) with the release of Cowboy Carter – and it’s truly the year of the cowboy.  

• Dust off your ballet flats – early 2000s trends are here for spring  
• France explores an anti-fast fashion bill. 

• Retailers crack down on repeat returners.  
• When the best of travel and design collide, you get the Hospitality Design Awards, and the finalists just dropped. 
• Say it isn’t so – graphic denim pockets are making a comeback. 
• Boho is back, baby. And we have Chloe to thank.  
• Tyler the Creator’s line for Louis Vuitton flies high.  

• Those silent videos aren’t so cute now. UGM banned its music cataloge from TikTok.  
• The lack of music caused the world to tune in to Reesa Teesa’s harrowing “Who TF Did I Marry” tale.  
• April is Earth Month, and conversations around influencer gifting, consumption, and wastefulness have once again come center stage after a creator was less than pleased with a surprise that showed up on her doorstep. 
• TikTok has officially rolled out “Creator Search Insights,” giving creators a clearer look at what users are searching for, changing the game for how they can plan and create content. 

• Now you don’t have to axe your favorite pics. Instagram is testing 15-image carousel posts.  
• Pinterest heads to Coachella and released trending search data. Prepare the flower crowns, because searches for “2014 core” are up 1240% year over year.  
• Florida moves forward with laws to regulate teens use of social.