Beiersdorf Interview, Holiday Guide, DUDE Wipes Success Story, & Home Appliance Insights

Welcome to the August edition of Brand eComm Insights Subscriber Exclusive. In this issue, we present our annual holiday report, provide benchmarks and insights for Home Appliance brands, feature a conversation with the Digital Shelf Institute, share a success story from DUDE Wipes , and include an exclusive interview with Axel Adida of Beiersdorf . Enjoy!

- Tony Sloan, Editor

FEATURE OF THE MONTH

'Tis the Season for Driving Profitability: Benchmarks & Insights for Multichannel Brands to Convert Holiday Shoppers

The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. To thrive, brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends in eCommerce. Read the guide to learn:

• How to ensure your marketing and media strategies are optimized to convert holiday shoppers effectively
• Strategies to drive profitability while optimizing your spending with actionable consumer, competitor, and retailer insights
• Best practices for preparing your brand for 2025 by staying informed on the latest eCommerce marketing trends and regulatory changes

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eCommerce Benchmarks & Insights for Multichannel Home Appliance Brands

According to 360iResearch, the eCommerce Home Appliances Market size is expected to reach USD 79.10 billion in 2024, and is expected to grow to USD 157.51 billion by 2030. What is your brand doing to stay ahead of the trends and keep its products in shopping carts? Read the guide to learn more about: 

• Major eCommerce trends in the Home Appliance market
• Detailed performance and consumer preference data across the U.S., U.K., Germany, and France
• Best practices to help your brand win in the Home Appliance eCommerce space

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Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph , Founder & CEO of MikMak

As consumers shop across an ever-expanding array of channels, brands and retailers must adapt to rapidly changing dynamics in the marketplace. How can your brand stay ahead in this evolving landscape? Listen to this recent episode of The Digital Shelf Institute 's "Unpacking the Digital Shelf," featuring Rachel Tipograph , Founder & CEO of MikMak , to learn about:

• The evolving power dynamics between retailers and brands in the retail media space
• The significant impact of offline sales across different categories
• The future of media mix modeling and the challenges of attribution in a post-cookie world

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DUDE Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally

How did Personal Care brand, DUDE Wipes , utilize MikMak to improve marketing effectiveness? Read their recent success story to learn:

• How DUDE Wipes used MikMak to maximize their paid media investment
• How DUDE Wipes utilized real-time MikMak Insights to inform platform optimizations
• Response from DUDE Wipes Chief Executive Dude and President, Sean Riley , on MikMak's ROI for their brand

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BRAVE COMMERCE Podcast ft. Beiersdorf 's Axel Adida

How is commerce shifting across the globe? In a recent episode of the BRAVE COMMERCE Podcast , Beiersdorf 's Chief Digital Officer, Axel Adida , joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the seismic shifts in global commerce. Together, they explore:

• The transformative impact of digital media, data-driven marketing, and consumer engagement on global commerce 
• The role of China as a bellwether for digital trends, and the unique dynamics of its rapidly evolving market
• The rise of the "desire economy" and how luxury and beauty brands are creating deep connections with consumers

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Have any questions?

Contact newsletter@mikmak.com