Beiersdorf Interview, Holiday Guide, DUDE Wipes Success Story, & Home Appliance Insights
Welcome to the August edition of Brand eComm Insights Subscriber Exclusive. In this issue, we present our annual holiday report, provide benchmarks and insights for Home Appliance brands, feature a conversation with the Digital Shelf Institute, share a success story from DUDE Wipes , and include an exclusive interview with Axel Adida of Beiersdorf . Enjoy!
- Tony Sloan, Editor
FEATURE OF THE MONTH
'Tis the Season for Driving Profitability: Benchmarks & Insights for Multichannel Brands to Convert Holiday Shoppers
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. To thrive, brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends in eCommerce. Read the guide to learn:
eCommerce Benchmarks & Insights for Multichannel Home Appliance Brands
According to 360iResearch, the eCommerce Home Appliances Market size is expected to reach USD 79.10 billion in 2024, and is expected to grow to USD 157.51 billion by 2030. What is your brand doing to stay ahead of the trends and keep its products in shopping carts? Read the guide to learn more about:
Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph , Founder & CEO of MikMak
As consumers shop across an ever-expanding array of channels, brands and retailers must adapt to rapidly changing dynamics in the marketplace. How can your brand stay ahead in this evolving landscape? Listen to this recent episode of The Digital Shelf Institute 's "Unpacking the Digital Shelf," featuring Rachel Tipograph , Founder & CEO of MikMak , to learn about:
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DUDE Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally
How did Personal Care brand, DUDE Wipes , utilize MikMak to improve marketing effectiveness? Read their recent success story to learn:
How is commerce shifting across the globe? In a recent episode of the BRAVE COMMERCE Podcast , Beiersdorf 's Chief Digital Officer, Axel Adida , joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the seismic shifts in global commerce. Together, they explore:
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