Brands Embracing The Future

Welcome to our latest newsletter! 

This month, we're diving deep into the future of branding, the magic of NFTs, AI's impact on fashion, and our strategies to make your client's websites shine.

Keep reading to find out more about what's been happening in the world of marketing!

Five of the biggest Web3 Brand Collaborations

In a realm where innovation meets technology, creativity and commerce, non-fungible tokens (NFTs) have emerged as transformative. 

Brands from various sectors have harnessed the unique potential of NFTs to reshape customer engagement, bolster loyalty, and transcend conventional marketing limits.

Find out who’s doing what:

AI Meets Fashion

Artificial Intelligence (AI) is making its mark across all industries, and fashion is no different. 

It's transforming the fashion sector by optimising manufacturing, enabling personalised shopping, and driving sustainability—bringing about changes that were once hard to fathom.

AI is poised to redefine the way customers interact with fashion, find out more:

The Impact Of Barbenheimer

Rarely do consumers find themselves drawn to visit the cinema twice within a single weekend, let alone in a single day, but this became the trend for Barbenheimer.

Were you Team Barbie or Team Oppenheimer?

Read our article to discover how counterprogramming and competitive collaboration turned the release of these two films into the most notable disruptions of the year:

Crowd Partners with Creative Technology

Team Crowd partnered up with leading technology provider for events, experiential marketing, and installations, Creative Technology, to build a new website that would make its unique services stand out and set the brand apart from its competitors. 

Creative Technology provides its customers with advanced technological and operational support for a variety of live productions, events and installations. 

Learn more about our project here:

X: A Lesson in the Value of Branding

To marketers invested in lengthy rebranding efforts, the abrupt shift from the familiar Twitter brand to X has sparked numerous conversations about what the future holds for the platform.

While X's identity is still in its infancy, the significant rebrand has had an impact, especially for its daily users.

Read our thoughts about the value of rebranding here:

Would you like to partner with a global team of incredible creatives? 

 We’d love to know more! 

 Get in touch with us today and let’s see how we can elevate your brand to the next level.