Creatives! AI isn’t here to steal your job – but it will change how you work (and that’s a good thing).

When you've spent over four decades navigating the intersections of creativity, technology, and industry shifts, you start to notice patterns. Like how every next big thing comes with a whoop of panic – right now, it’s AI. Spoiler alert: it’s not here to steal your job (unless your job is writing LinkedIn posts, then you might be in trouble).

From my early days programming FM radio networks like Red FM to shaping the future of 1000+ young talents at the True School of Music, I've always believed that technology and creativity aren't enemies – they're dance partners. (And no, I’m not just talking about pre-programmed DJ sets or the unnecessary use of auto-tune). AI, when used right, is supposed to enhance creative processes, not replace them.

I've spent years helping creatives realise that technologies like AI are the tools they didn’t know they needed. Complacency has held many of the best creative people back from engaging with new technologies, but for those willing to take the risk, they discover new ways to express themselves and create value in whatever creative endeavour is generating their income. Of course, it has to be done right – just like that digital guitar processor simulating a direct input to an overdriven Marshall amp (I mean, why not just hook the guitar up direct?!), there are right and wrong ways to use tech. And AI is more than just a simple tech advancement. I suppose, just like I was the frontman for Millennium, responsible for communicating to the audience what the band was trying to say, the AI world needs a frontman too.

In short, if you're still nervous about AI, don’t worry – it’s not going to replace you. It might help you do your job better, though. And if you’re curious about how to leverage AI without losing your creative soul, well, you know where to find me. Spoiler alert: I’m not great with small talk, but if you want a deep neural network explained in a way that helps you create value, I’ll keep you fascinated for hours.