Evolution of video/screen convergence and its impact on the future of TV advertising

At the recently concluded Adtech held in March 2024 in New Delhi, industry professionals convened to discuss various topics that would shape the future of advertising.  Amidst this dynamic exchange of ideas, JioAds participated with a showcase of products & emerging technology that could potentially reshape advertising in the coming years. One such development already underway is the rise of Connected TV in India. We observe this trend in markets like the US, where 88% of U.S. households owned at least one internet-connected TV device. The green shoots of this trend in India are beginning to be visible. According to a recent GroupM report, 9.8% of total TV ad revenue in 2023 was from long form streaming video, and this is expected to surpass 13% by 2025. 

Gulshan Verma, CEO of JioAds shared his perspectives in the Adtech 2024 keynote panel.

A lot of people I meet insist that large-screen advertising works the best, however, I believe that as long as the ads are relevant and contextual, they work effectively. Consumers prioritize ads that resonate with their interests and preferences. Hence, brands must strive to elevate their targeting and personalization efforts to a higher level.

Navigating the future of Connected Television in India

Did you know?

JioAds Connected TV audiences are spread across the country

North and West markets are the fastest growing markets overall.

Leverage JioAds Connected TV platform

• Masthead at the top of the CTV launcher screen  
• Unskippable boot-up video when STB switches on  
• In-stream Video ads across Jio and non-Jio apps on CTV 
• Sponsored recommendation tile to drive in-app content engagement 

JioAds helped Philips Airfryer reach affluent homemakers and engage at scale

In a testament to its efficacy, JioAds partnered with Philips to launch a CTV campaign aimed at affluent homemakers. The campaign achieved remarkable results, garnering over 23 million impressions and reached more than 4 million users (about twice the population of New Mexico), with an increased search lift of 10%. Dipanjan Chakraborty, Director of Consumer Marketing at Philips Domestic Appliances, lauded the partnership, citing JioAds' extensive reach and audience insights as instrumental in driving category awareness and consumer engagement. 

For brands looking to unlock the full potential of connected audiences, JioAds presents a gateway to new possibilities. Reach out to your JioAds sales representative or JioAds.Advertiser@ril.com to know more.         

Source: JioAds internal data.