The future of hospital marketing, and more.
Mower Agency | 100% Employee-Owned
A women-led and 100% employee-owned advertising, marketing, and PR agency known for Making Fierce Friends®.
Maybe last month you swapped a wineglass for a water bottle, bought another planner (it’s okay, we do it too), or tackled a cluttered closet. But have you taken a look at how to refresh your healthcare marketing strategies?
The right tactics make all the difference. And in 2024, there are new approaches that should be on your radar—everything from AI to patient engagement platforms. If you’re not sure where to start, don’t worry: We’ve compiled four of your must-knows below (and one of our award-winning campaigns, to boot).
UNLOCKING AI POTENTIAL
Client-partner Loretto faced tightened budgets and a pressing need to keep their healthcare services top-of-mind. We used a little AI magic and a lot of strategic thinking and creative analysis to create an AI version of a Loretto fixture.
NEW HEALTHCARE MARKETING FORUM
Our marketing specialists are ready to listen to everything that ails you. We held the first session of our healthcare forum discussion series with a few of our industry clients and friends, discussing some of their biggest pain points and sharing solutions—and a lot of empathy. You can read our recap of three of the biggest issues we tackled here, and if you’d like to join the next session, reach out to Chris Steenstra at csteenstra@mower.com.
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CONTENT THAT BUILDS TRUST
Medical misinformation is widespread—and it’s dangerous. To position your healthcare brand as a trustworthy one, you’ll want to make sure you’re meeting your audiences where they are, using language and phrases they’ll understand. Our healthcare marketing specialist Chris Steenstra has focused on three of the most important ways to do so here.
THE FUTURE OF HEALTHCARE MARKETING
Our SVP and Group Creative Director Mike Baron joined the hosts of Healthcare Brew to discuss the changing healthcare marketing landscape and a new bent toward nontraditional media. Plug into the conversation on industry changes here.
MOWER IN THE MEDIA
We're thrilled to announce that our work for Allegheny Health Network's "Cai & Kate" has been recognized by Ad Age. The new children's show is aimed at helping young children understand their emotions. Cai & Kate earned a bronze for Purpose-Led Campaign of the Year in Ad Age and Modern Healthcare’s Impact Awards, which honors the healthcare industry’s most impactful campaigns. You can find all episodes here. Cai & Kate - YouTube
Mower’s Healthcare Specialty is ready to help with your unique marketing challenges. Want to learn more? Connect with our Healthcare Specialty leader Chris Steenstra .