Hospital Marketing Trends in 2023
Very soon we will be entering into the year #2023. Here are a few challenges faced by healthcare providers in current year: Recruitment and retention of skilled marketing & business development personnels, Increased competition in local marketing, ever-changing digital marketing and social media best practices, Government Yojana & there payment, difficult to maintain cash flow, pricing strategy and increasing patient's expectations toward care delivery. In the post-COVID world, these are just some of the challenges healthcare marketers must understand by doing a deep dive into it.
Working closely with many #healthcare providers as branding & marketing consultant, I thought of sharing my view on Healthcare #Branding & #Marketing trends for 2023. Trends that must be addressed in next year’s marketing and communications plans in order to succeed.
Those who are associated in the field of hospital marketing, know very well that hospital marketing is not restricted to #digitalamarketing or #socialmediamarketing . To achieve major goals of hospitals in terms of Brand visibility, increase patient footfall and increase revenue, healthcare marketers need to adopt 360 degree integrated marketing solutions.
In 2023, healthcare marketers need to adopt 360 degree integrated marketing more strategically where one needs to give enough weightage to all aspects of marketing and needs to design all marketing activities accordingly. Let me provide a little more details for this.
First thing first:
It's high time one needs to do detailed Marketing Audit of their healthcare business i.e. Clinic, Nursing Home, Hospital etc. Idear Marketing Audit should include following parameters
Actionable Points:
On completion of the marketing audit, healthcare marketers need to list down their actionable points for the year 2023. Points should have clear objectives & goals with set timelines.
Leverage importance of Internal Marketing:
Have you ever thought about your own employees, old patients and their relatives from a marketing perspective? If not then in 2023 one should leverage the strength of their own database and turn them into brand ambassadors thru Internal Marketing strategy.
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In 2023, healthcare marketers needs to involve Receptionist, Call Centre, Patient welfare officers, HR, Admin, Housekeeping & Security staff members also in to their marketing activities it doesn't mean we don`t need to involve other staff members of the hospital, but here I am suggesting to involve above mention set of staff members more into marketing activities after all they are first set of Brand Ambassadors.
Data is everything in 2023:
In the year 2023, you shall observe and see more and more tools, technologies, Artificial Intelligence in healthcare marketing. Healthcare marketers should start gathering and utilizing their own database in order to achieve their marketing objectives in a smart way.
Never underestimate the power of traditional marketing:
As I mentioned before, Healthcare Marketers need to think beyond Digital Marketing. Digital / Social Media Marketing is one the important aspects of marketing but not the only option one should opt for achieving their Hospital Marketing goals. Helathcare Marketers should use each channel of communication in such a way that they reach their target audience in a stipulated time period in an effective manner. Never underestimate the power of traditional marketing channels in 2023 effectiveness of Newspaper Advertisement, OOH, Hoarding, Banners, Posters, Radio Advertisements, on ground activations, events etc. will remain the same.
So once again I would like to emphasize that apart from the above strategies of your clinic / healthcare business / hospital or nursing home’s marketing plan, healthcare marketers need to take into consideration following most effective marketing trends that will be more effective and result oriented in 2023 and beyond.
Trizone Healthcare Consultants believe in creating a meaningful collaboration with their healthcare clientele by providing 360 degree services in Branding, Marketing Strategy, Advertisement, Communications designing, Social Media Marketing, Digital Marketing, Web Solutions, Training & Development.