Goals first, job spec later

Finding A-Players requires more than just a generic list of skills

Estimated read time: 1 minute 44 seconds

How did we improve our placement rate from 45% to 95% overnight? 

We started asking our clients:

“What must this person achieve in their first 90 days?”

This is where it gets tricky.

Many people can’t really answer this question.

Finding talent requires more than just a generic list of skills and traits

 👀 3 years experience with Google ads 

 👀 Enthusiastic and passionate  

 👀 Experience using Ahrefs

YAWN 🥱🥱🥱

Sure, you need some of that stuff but also a CLEAR set of deliverables.

And this is crucial in the first 90 days.

Here’s how to get it right 

✅ Be as specific as you can

✅ Be realistic (this is 90 days, not a year)

✅ Decide how you will help them hit this goal 

✅ Choose cool targets—think about what would be amazing and shoot for it. 

We see people do incredible things in their first 90 days.  

But without answering that one question the person you hire won’t even make a dent.  

So, zero in on what really matters.  

And do this before putting an offer on the table.

Meet Simone 👋🏼

A cat mom, a brilliant content writer and someone who has arguably the best wardrobe at Kalium. 

Simone Bradley began her career in academia, reaching a PhD level. During a break from her research, someone suggested she should try her hand at copywriting and it stuck!  

Before we hired her at Kalium, Simone worked as an in-house senior copywriter for a tech startup. There she handled the full spectrum of copywriting tasks and discovered that long-form copy was her superpower. 🦸♀️

With Doug being a content Jedi, his expectations for writers are clear from the jump!  

This means they drive results, clients are happy and everyone’s wallets get thicker. Here’s what Sim achieved in her first 90 days and beyond:

🏆 One of her articles played a key role in landing a six-figure deal.

🏆 Proven track record of delivering exceptional content, including a client-acclaimed "best ever" article.

🏆 SEO-optimised copy that drives top rankings, as demonstrated by recent work with a leading SEO agency.

The proof is in the pudding👇🏼

This nice recovery is from May, which is when she started writing for them.

And she drove a 262% traffic growth in one year for a software development company👇🏼

What we're saying is...

When you can identify your problems, we can find someone to solve them.  

If you’re new here, book a free discovery call so we can help you answer the 90-day question.   

If you’ve already hired an A-Player and would like to test this theory after the fact, still book a call with us.

📣 If you're an A-Player looking for your next gig, check out our brand-new careers site ✨

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