Guides to Calculating an ROI for a Marketing Campaign.

Calculating and infusing the right ROI measurement for an organization is just as important as planning different approaches. Successful ROI measurement can help organizations optimize their marketing spend, increase conversion rates, improve customer personalization and improve product development. The more customer data you have, the more powerful and precise your attribution models can be — and the more ROI you can drive from them.

To Learn how to calculate the ROI of your marketing campaigns, one must harness attribution models and master the three phases of successful attribution implementation:

• Eliminate data silos and unify customer data

• Activate AI and machine learning to maximize ROI

• Foster cross-functional collaboration.

(Sources: snowflakes.com)