How can publishers know how cookie consent is affecting affiliate conversions?
Consent banners are increasingly being implemented by online advertisers - in an increasing number of countries - to ask users to accept or reject cookies. In the USA alone, The states with enacted privacy legislation have increased from 5 to 13 over the last 3 years - with more to follow.
Accepting Cookies
Anything from 35-50% of users currently opt to reject cookies, which means that a proportion of sales will not be tracked via first-party tracking, whether that’s cookie, javascript or server based.
As around 90% of programs still use third party cookies as a ‘fallback’ this is often masked at present. Which leads to yet another issue, as any referrals via iOS, Safari or Mozilla will not track.
How Moonpull can help
Moonpull offers publishers (and agencies) visibility of these issues. Users are able to export Audit Overview Reports, to give full tracking analysis and the impact of consent banners in different markets on tracking of referred traffic.
Moonpull’s Audit Overview Reports enable publishers to share the audit results with the affiliate managers and start an informed discussion to arrive at a technical or commercial resolution.
Moonpull users report some significant successful outcomes from this; one publisher reported to us:
“We shared an audit that we did on Moonpull recently. We worked with the advertiser to get this fixed and saw a conversion rate increase of 32%”.
Find out more
Any publisher interested in seeing how Moonpull can provide clarity in tracking, schedule a time with Dan Amarquaye to take a look for yourself:
Read more on the subject in the Moonpull blog:
Thanks Moonpull for sharing this because we're hearing more and more Affiliate managers scrambling not knowing what to do. What we'd really like to know is what Advertisers can do about this? Because it is they who are inserting cookie banners but their in-house affiliate managers see Sessions decline as a result? How can they reattribute those Sessions back to publishers? Wish they'd just scrap the need for cookie banners already!