How to define a great EVP to attract the best Tech Talent
If you’re looking for the best tech talent, you need to understand what makes for a good value proposition. Unfortunately, creating a value proposition for your company isn’t exactly straightforward. That’s because great value propositions are not created in an instant. It takes time, effort, and a lot of trial and error. However, if you’re willing to put in this effort, the reward is certainly worth it.
Through this article, we aim to give you a 30,000 ft view at what goes into creating a great value proposition. You’ll learn what to consider, the benefits of a good value proposition, and how to promote it to attract the best tech talent.
What is a value proposition?
The value proposition is, essentially, a set of promises that the company makes to its employees. These propositions typically align with the company’s mission, which makes each company’s value proposition unique. In simple terms, the value proposition is how the company’s mission is translated into meaningful employment opportunities and benefits that are attractive to employees.
Why is a value proposition important?
A value proposition is the unique selling point that differentiates your company from your competitors, and naturally, when you are trying to attract the best tech talent, it is essential to have a good value proposition that is appealing to your talent pool.
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What do you consider when creating a value proposition?
A value proposition must be clear and concise. It should also be something that the company will stand behind. A good value proposition should be able to do the following:
The elements of your value proposition will be what the candidates consider before applying or joining the company, so the value proposition could be different depending on the type of job that you are hiring for.
For example, an engineering manager may be looking for a company that promises a flexible work schedule, while an executive assistant may be looking for a company that has a culture which values work-life balance. So, it is important to define what your company is looking for in a candidate and how you can make the candidate feel valued when they join your company.
To sum up, the value proposition is a clear and concise set of reasons why your company is a great place to work. It should have a clear description of your company’s winning value to a potential employee, and should highlight what makes your company stand out from the competition. Further, it is often used in the job search process to attract top tech talent and so, the value proposition is different for each job opening.
Happy recruiting!