How To Use Event Gamification and Boost The Energy Of The Attendees

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Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing?

If you haven’t already figured it out, the answer is “no”. That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results.

So, now that you know what it isn’t, I’m going to explain what event gamification really is. You’ll learn:

• The results you can expect from well-implemented gamification
• What makes gamification a successful tactic
• The rules of thumb for gamification and the importance of setting goals
• Intrinsic vs. extrinsic motivations
• How to choose the right incentives
• Concrete examples of how you can use it to improve engagement
• And our top tips for incorporating gamification at your next event

At the end of this article, event gamification will be yours to experiment with. You’ll be equipped to adapt the methods I describe to your specific events and their desired outcomes. Now, let me help you better understand the power of gamification done right.

What is gamification for events?

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Event gamification comes in many forms and has the power to transform your event into one that delights your audience.

It works by accessing the emotions and the motivations of attendees – because, at heart, we like to collect, complete and compete. You see, gamification has a lot more to do with psychology than technology. And, the real point of event gamification lies in driving particular behaviors to achieve your desired event outcomes.

For eventprofs incorporating event gamification, it adds a deeper level to event planning. Aside from focusing on the usual logistics, you’ll also learn to be sensitive to human-oriented experiences which can be more important when it comes to attendee engagement.

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