How Well Do You Know Your Customers?

Fast-moving consumer goods companies often express frustration at the lack of easily accessible information and insights on the why behind consumer purchasing decisions. Most brands have plenty of analytics on their sales, distribution, market share, brand health and consumption patterns data, but not much actionable information on the Human Element.  

At Resonate, we define the Human Element as a holistic understanding of a person that starts with what makes us the most human - our values and motivations. The Human Element reveals the why behind consumer purchasing decisions and helps marketers develop better messaging and creative that connects with what’s most important to consumers.    

Companies with access to relevant and actionable Human Element insights are 23x more likely to acquire new consumers and 6x more likely to gain new ones, according to McKinsey.  

Results like these can only come from leveraging the best consumer-centric insights. This empowers brands to create content and creative that makes a difference in consumers’ lives and begins to build a lasting and deeper relationship with their products and company. 

Click here to learn more about how the Resonate Platform reveals actionable insights about organic food consumers.