Hudson Leogrande: From Mom’s Basement to Multi-Million Dollar Brands
In this week's Foundr newsletter, Hudson Leogrande, founder of Comfrt and Purely White Deluxe, shares key insights into his entrepreneurial journey—from staying at his mother’s basement to building two multi-million dollar brands.
But the journey wasn’t all smiles, with plenty of obstacles to overcome along the way.
“People don’t need time to make a decision. They need information.” - Hudson Leogrande
Watch the full interview with Hudson to understand how he identified Snapchat as the right social channel to promote his brand and identified effective social media influencers to skyrocket his success.
Foundr Story - Hudson Leogrande
When starting a business, there are few less glamorous places to do so than your mother’s basement.
But, even at this early stage in his entrepreneurial journey, Hudson knew that it would take this level of commitment and resilience to ensure that his brand Purely White Deluxe, became a success.
And successful it certainly did become, currently getting valued as a multi-million dollar brand.
But this type of return didn’t happen overnight. It took countless hours of hard work, study, and trial and error.
Hudson leveraged unconventional social media channels to build brand awareness and drive sales. While most entrepreneurs were focused on traditional platforms like Facebook and Instagram, Hudson recognized the untapped potential of Snapchat.
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He recruited hundreds of micro-influencers on Snapchat to share stories about Purely White Deluxe, effectively turning them into brand ambassadors.
But Hudson didn't stop there.
He understood that authenticity was key to connecting with his audience, and rather than relying on polished, commercial content, he encouraged his influencers to create raw, relatable posts that resonated with their followers.
In our most recent Foundr Podcast episode, Nathan Chan talks to Hudson about how he grew the brand through unusual social media methods and how he used his personal experiences to launch his second successful brand, Comfrt.
5 Lessons from Hudson Leogrande:
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