Edition 36: Brand Strategies for Capitalizing on the Olympics, TikTok Launches Creator Search Insights, CoorDown’s Global Campaign and more!
Navigate is a weekly newsletter dedicated to providing the latest updates and trends in the world of social media marketing. Written by industry experts at Captiv8, each edition features key stories, insights, and trends that are essential for staying informed and ahead in the rapidly evolving landscape of social media marketing.
🗺️ Roadmap
🏅 Brand Strategies for Capitalizing on the Olympics with Influencer Marketing
🔎 TikTok Launches Creator Search Insights
🌎 CoorDown’s Global Campaign for World Down Syndrome Day
🥪 Lunchables Launches 'A.I. versus K.I.' Campaign
🔨 The Home Depot Launches New Shaq Campaign
🫧 Garnier Partners With Charli D’Amelio
🛍️ Meta Announces Updates to Advantage+ and Shopping Ads
🏁 Top Stories
As we gear up for the 2024 Summer Games, it's crucial to acknowledge that most Gen Z and Millennial audiences will actively engage with the event through social media channels. Tailoring your brand strategies to align with this digital landscape is essential for maximum impact.
With 68% of Gen Z getting the bulk of their sports information from social media, discover how to leverage social platforms to engage with audiences where they're most active. Find out how to stand out amongst the competition and adhere to key advertising regulations when brand noise on social media is at an all-time high.
TikTok has announced a platform update where search functionality will now power discovery, allowing users to explore various topics such as recipes, how-tos, DIYs, and more across the platform. To support creators in connecting with audiences through search, TikTok introduced Creator Search Insights. This tool provides creators with insights into popular search topics, enabling them to source inspiration, tailor creative strategies, and create content aligned with audience interests. These insights will also factor into TikTok's Creator Rewards Program, incentivizing creators to produce content related to high-demand search topics. Additionally, creators can see popularity scores and recommended labels for topics, aiding them in shaping content strategies.
⛽ Revved-up Campaigns
In anticipation of World Down Syndrome Day on March 21, CoorDown launched the #AssumeThatICan campaign. Led by a powerful film starring Madison Tevlin, the campaign challenges societal assumptions about disabilities. Across social media, the campaign saw over 1,000 mentions and reached an estimated 851,000 people in seven days, with engagement rates exceeding 200%. Posts on Instagram and TikTok garnered 1.57 million likes, over 10 million views, and more than 17,000 shares in just one week week, sparking conversations about inclusivity and diversity worldwide.
Kraft Heinz's Lunchables Dunkables has launched an "A.I. versus K.I." campaign, showcasing the contrast between children's imaginations and artificial intelligence. Through video, paid social media, and pop-up exhibits in Los Angeles and Austin, the campaign emphasizes the importance of nurturing children's creativity in a world increasingly influenced by technology.
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The Home Depot launched a three-year partnership with the NCAA, coinciding with the March Madness basketball tournaments, and enlisted Shaquille O'Neal to promote DIY projects alongside basketball-themed content. Titled "How to March Madness," the campaign features "Tips from the Tool Shaq," linking spring projects with basketball themes. The retailer aims to engage sports fans while empowering customers with their home improvement tasks, leveraging its long-standing association with collegiate sports. Ads will run on TV, digital, and social platforms, with experiential activations planned during the Final Four.
Garnier launched its largest marketing investment in over a decade, promoting its new hair filler product lineup through TikTok and the Las Vegas Sphere. Partnering with TikTok star Charli D’Amelio, the campaign dives into the science behind Garnier Fructis Hair Filler with the help of a dermatologist, targeting young consumers. The campaign includes a live event at the Sphere featuring D’Amelio and outdoor ads highlighting the product's benefits.
🚗 Platform Directions
Meta has released a range of new ad updates, mainly targeting retailers and users of its automated Advantage+ campaigns. The updates include "Advantage+ creative optimizations," which automatically optimize video ads for formats like Reels, along with the ability to dynamically create multiple ad variations. Additionally, Meta is enhancing Advantage catalog ads with the option to use branded or customer demonstration videos, introducing "hero" images for catalog ads, and integrating Shops ads with branded content ads for direct purchasing.
💡 Quick Tips
📲 US House of Representatives Approves TikTok Sell-off Proposal
📹 YouTube Adds Listing of Clips Made From Videos and Product Tag Alerts
📬 Reddit Launches Free Form Ads Which Replicate the Look of Organic Posts
🎞️ Instagram Experiments With More Frames Within Carousel Posts
❌ Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages
🤳 LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App
🚦Influencer Spotlight
In an exciting development for the world of independent cinema, Gabe Cataldi, renowned YouTube influencer known as BSTCHLD, has officially announced his support and involvement in "The Duke of Marylebone," the latest comedy film project directed by Mitch Riverman, the founder of Rivermind Pictures and the creative force behind this eagerly anticipated independent motion picture.
Marketing Manager at Captiv8
6moThe CoorDown campaign is incredible!