LinkedIn Content Creation - An Easy Guide

LinkedIn is important for professionals to show skills, connect with experts, and form relationships. This article gives easy steps to create interesting content on LinkedIn and boost your influence.

If you are new to LinkedIn, here are some interesting numbers for you:

• 810 million members
• 77 job applications submitted every second
• 9 billion impressions every month

Improving Your LinkedIn Profile

Photo, Headline, and Summary

Your LinkedIn profile is your online resume. It should have a good photo, an attention-grabbing headline, and a brief summary of your skills and experiences.

Your Service/Product and Audience

Clearly state what you do or sell and who your target customers are. This helps you connect with the right people.

The Featured Section

Most people do this wrong.

Featuring your "popular posts" at the start of your Featured section can actually drive people away from your profile.

Your Featured section should:

1. Highlight a product or service you're selling
2. Make it simple for others to purchase from you
3. Turn profile visitors into customers

(But this won't happen if visitors leave your profile)

It's meant to encourage purchases, not prompt people to leave!

LinkedIn Content Basics

Writing posts

When writing posts or comments, remember:

1. Make your information "simple to use"
2. Make your points "clear to grasp"
3. Be "relatable"

The key? Simplicity → In all aspects.

Regardless if you have 1,000 or 100,000 followers...

Bring "simplicity" to others' LinkedIn feeds.

It'll make growing easier too! Guaranteed.

✅ Always:

1. Keep your hooks short and crisp
2. State your opinions as facts
3. Get to the point quickly
4. Space out your posts for readability
5. Encourage comments with postscript questions

❌ Never:

1. Beat around the bush
2. Write paragraphs longer than three lines
3. Have more than one main point
4. Add unrelated photos
5. Take more than you give

Extra Tip: Avoid misleading tactics. If your post is about a particular topic, stick to it. Don't suddenly change to a sales pitch with a "Message me" call-to-action. It might backfire.

Creating a LinkedIn Content Strategy

Setting Goals

Decide what you want to achieve with your content. This helps guide your strategy.

Understanding Your Audience

Know what your audience likes and dislikes. This helps you create content that keeps their attention.

Planning Your Content

Be consistent in posting. A content calendar can help you stay organized and relevant.

Creating Engaging Content on LinkedIn

Writing Posts

Posts should be short, informative, and engaging. Don't overwhelm your audience with too much information.

Using Hashtags and Multimedia

Use hashtags and multimedia to make your posts more discoverable and appealing.

Engaging Your Audience

Interact with your audience through comments and messages. This helps build a community and deepen connections.

Handy Tools

Using the right tools will help you get your work done faster, and with ease. Here is a list of the main tools I use on my daily basis to help me with content creation:

Byword: Create Articles using AI

Canva: Best All in One Design tool

Advanced LinkedIn Strategies

Expanding Your Network

Connect with industry leaders and join discussions. Being active on LinkedIn can lead to new opportunities.

Promoting Your Content

Share your content on LinkedIn and other platforms. Engage your network in meaningful ways to get more visibility.

Understanding LinkedIn's Algorithm

Knowing how LinkedIn's content system works can help your content get more visibility.

Checking Your Performance

Use LinkedIn Analytics to see how well your content is doing. This helps you improve your strategy.

Conclusion and Resources

If you're unsure about posting on LinkedIn, remember, there's no downside, only benefits.

1. It helps build your business
2. It amplifies your voice worldwide
3. It improves your communication skills
4. It expands your network
5. It provides access to expert resources
6. It helps you find jobs, useful tools, and great people
7. It opens up new opportunities

LinkedIn now has over a billion users, but only 1% post content weekly. There's plenty of room for you to join in. So, are you ready to join the game? :)

If you want to create weekly content that creates authority nd attracts prospects, you need a content strategy. DM me if you need help with it.

About the Author

I am a marketing strategist who helps entrepreneurs and companies use LinkedIn effectively. I work only with a selected number of clients at any given time, but if you're serious about your LinkedIn, I am available for consultations and strategy development.

This article is a guide for professionals who want to use LinkedIn for content creation. It provides strategic insights and practical tips.