The LOMA Latest - August 2024 Edition
Welcome To The LOMA Latest - August 2024 Edition!
Firstly, thank you so much to all of you for showing so much love for the launch of The LOMA Latest! We promised to bring you all new monthly updates about the event industry and LOMA, and here we are with our August edition.
For our new subscribers, HI! At LOMA Marketing Agency we excel at creating memorable strategic and creative experiences that elevate your brand and captivate your audience. Be it conferences or retreats or celebratory galas, we meticulously handle every detail to ensure it's a success.
Catch our newsletter drop each month as we share the ins and outs from the world of event planning and production.
In The News: Event Marketing When Budget is Top of Mind
Our Founder, Loren Maisels, CMP , had the honor of speaking at the CMP Advance Conference, hosted by the Events Industry Council at the famous Fairmont Royal York Hotel in downtown Toronto on the topic, “Event Marketing When Budget is Top of Mind” which resonated deeply with the audience.
As we all know, the timing of fiscal year beginnings, endings, and budget approvals varies across organizations. This presents a unique challenge: how to market events effectively to budget-conscious audiences while achieving business objectives and attendance goals. In her presentation, Loren shared innovative ideas, strategies, and campaigns to help navigate this landscape. It was an inspiring event that united the global Certified Meeting Professional community. Click below to watch the full presentation!
Featured Blog: LOMA on Location - Nashville, TN
Securing the perfect venue has become increasingly challenging given the returning demand for in person events. With bookings already underway for events in 2025, 2026, and even 2027, staying ahead in your planning journey is crucial if you’d like many options to choose from.
To assist, we've launched a blog series, LOMA on Location, where our team who is always on the move highlights a city and some special venues you should consider!
This month, we’re featuring Nashville. Discover our curated list of top hotels, restaurants, attractions, and activities in Music City, along with our expert insights on why we love them. Click below to explore and plan your next Nashville event with confidence!
Social Buzz: LOMA Day 2024 Highlights
At LOMA, our team and culture are everything. On LOMA Day, we celebrated our LOMAversary by getting the entire team together to share their passions through engaging activities and sessions. From hula hooping, glass blowing and cocktail making to exploring Laika’s story and diving into the impact of name badges, it was a day filled with connection and creativity.
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Click below to enjoy the highlights reel and check out our hula hoop skills!
What Are We About
Who we are and how we operate are all guided by our values.
One of our core values is "In It Together, Win It Together". We’re committed to sharing your vision and your goals, your ups and your downs —celebrating your successes as our own.
The Down Lo
Last month, we received some great questions from many of you. We’ve decided to highlight and give you the down lo on this question:
Question: How do I know how much to budget for my event?
The Down Lo: That can be a challenging question but a great place to start is to look at what you have allocated in your operating budget either as a total or per person. That can often help inform decisions such as whether you can afford a one or multi-day event and, whether it needs to be local or can be a destination, what kinds of activities you can include etc. Getting your finance leadership involved early on can help any back and forth down the road when you’re already deep into planning mode.
Congrats Tom and thanks for the great question! Your Starbucks gift card is on the way!
Got a question? DM us or send an email to info@lomaagency.com.
We may feature the answer to your question in next month’s newsletter which means you’ll receive coffee on us with $15 Starbucks gift card.
Stay In The Know
Feeling stressed about planning your next big event or don’t know where to start?
Connect with us at info@lomaagency.com, and let’s work together to ensure its success. Stay connected and informed by subscribing to our newsletter for monthly updates.