Make Money.

Don't raise money.

That is a Gary Vaynerchuk quote I had reason to use last week.

A client was asking me if VC funding wasn't "the thing to do", "Isn't this how business get started?".

Yes, some. Few. Not most.

My client's long-term plan is to run her business, grow it, eventually sell it or pass it on. So we talked about building for herself. And instead of spending time on a VC pitch deck, we spent time on an operational business model.

And now she owns 100% of her projected growth.

What you make, you own. Determine your business priorities, and don't be afraid to build for yourself.